Marketing

Social media concept
Your association is using Twitter wrong – and that’s okay

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at #60, there model isn’t something most associations could hope to replicate). Yet organizations generally spend much more time and money trying to…

By Justin Burniske | June 22, 2015
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Google’s “Mobile-Friendly” Update – What Does It Mean To Your Association?

Yesterday, April 21, 2015, Google went live with the search algorithm that will boost the rankings of mobile-friendly pages. Let’s take a look at what this means to your Association: When was this first announced? Google released that they are experimenting with a new mobile friendly ranking algorithm in December 2014 and announced it officially in February 2015. What is this algorithmic update and whom will it impact? This update will only impact mobile searches and will give a ranking boost to…

By Gayathri Kher | April 22, 2015
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How to Write A Press Release

In February of last year our good friend Alexi Turbow began a 3 part blog post series entitled “Why The Press Release?“. We know you all have been on the edge of your seats waiting for the next installment, so here it goes! There are many great step-by-step articles out there on press releases, but they don’t really help with understanding how to craft content in order for your release to actually get picked up…

By Sheree Santantonio | January 30, 2015
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Dear Betty: Lessons from the Ice Bucket Challenge

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we can’t just copy it outright, but is there anything associations can learn from the phenomenal success of this viral campaign?   Gentle Reader: Ah yes, I think the entire nonprofit industry (both associations and fundraising organizations) is being bit by the little green-eyed monster of envy at the…

By Dear Betty | January 14, 2015
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fusionSpan Holiday Party

  Last Friday the fusionSpan team got together to celebrate the holidays. We shared great food, libations, and many laughs. Our talented party planner, Linh, prepared a wonderful spread, with the help of our baker, Jessica, and chef, Sheree. We had a blast playing holiday themed games such as Stocking Surprise, the Present Unwrapping Challenge and Mystery Christmas Sketch with some wonderful prizes. Our newest addition to the team, Justin, won a 64 GB waterproof…

By Sheree Santantonio | December 23, 2014
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My First Tech Conference

As I enter the large exhibit hall at the Gaylord National Resort and Conference Center, I’m immediately surrounded by hundreds of people, all here for one purpose – to see what’s “new” in the technology world. Wandering around the ASAE Technology Conference and Expo, one could stumble upon just about anything, from 3D printers to projector signs and even… a trailer?

By Jessica Sansaet | December 19, 2014
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Happy Holidays From Microstaff

The holidays are right around the corner and we wanted to take this time to say thank you to everyone who has contributed to our company’s growth. We have had some big and exciting changes this year with our new office space located in downtown Washington D.C., and new additions to our growing staff. We could have not done it without you, and we look forward to a bright and prosperous 2015!

By Sheree Santantonio | December 12, 2014 2 Comments
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netForum Pro Giveaway 2015

It’s that time of year and we are in a very giving mood! fusionSpan would like to help a small-staff association by giving away 8 hours of free netForum Pro consulting! We are proud to be a Certified Implementation Partner with Avectra, an Abila Company and provide implementation assistance, training, consulting, and have develop customized software solutions for multiple small-staff clients. Entering is simple – all you have to do is fill out the form below. This giveaway…

By Sheree Santantonio | December 5, 2014
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Dear Betty: Something Different for the Holidays

Dear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and boxes of chocolates and cans of popcorn to my exhibitors and conference sponsors? Isn’t there something different I could do? Gentle Reader: I know exactly how you feel. Sometimes it seems like the sparks from the Independence Day fireworks have scarcely gone out before Rudolph and his friends make their first appearance. I’d like to introduce you to a…

By Dear Betty | November 20, 2014
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