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An Introduction to Google Tag Manager

Is your organization’s website performance aligned with your business goals?  Without properly leveraging your website’s data, it is difficult to know how you can improve your web presence and improve your users’ experience.  We recommend using Google Analytics, a powerful free web analytics service, to track and report your website traffic. If you manage your […]

By Christi Liongson | June 28, 2018
Your association is using Twitter wrong – and that’s okay

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at […]

By Justin Burniske | June 22, 2015
Google’s “Mobile-Friendly” Update – What Does It Mean To Your Association?

Yesterday, April 21, 2015, Google went live with the search algorithm that will boost the rankings of mobile-friendly pages. Let’s take a look at what this means to your Association: When was this first announced? Google released that they are experimenting with a new mobile friendly ranking algorithm in December 2014 and announced it officially in February 2015. What is this algorithmic […]

By Gayathri Kher | April 22, 2015
Dear Betty: Lessons from the Ice Bucket Challenge

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we can’t just copy it outright, but is there anything associations can learn from the phenomenal success of this viral campaign?   Gentle Reader: Ah yes, I think the […]

By Dear Betty | January 14, 2015
fusionSpan Holiday Party

Last Friday the fusionSpan team got together to celebrate the holidays. We shared great food, libations, and many laughs. Our talented party planner, Linh, prepared a wonderful spread, with the help of our baker, Jessica, and chef, Sheree. We had a blast playing holiday themed games such as Stocking Surprise, the Present Unwrapping Challenge and […]

By Sheree Santantonio | December 23, 2014
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