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5-Ways-to-Improve-mailchimp-campaign
5 Ways to Improve Your Next Email Campaign in Mailchimp
By Pravin Shewale and Komal Chauhan | November 5, 2020AssociationBest PracticesDigital Marketing

In today’s age of social media and digital transformation, email is often overlooked as a marketing tool to effectively use to reach members. Email campaigns are an inexpensive option for associations to reach a large group of members and are even still relied upon as the primary form of communication. One email marketing tool that fusionSPAN’s Digital Strategy... read more

Leverage-Pardot-Forms-as-Lead-Generation-Tools
Leverage Pardot Forms as Lead Generation Tools
By Komal Chauhan | December 17, 2020AssociationBest PracticesMarketing

Forms are very common features on association websites to collect information from visitors, regardless of if they are members or not. The information gathered on forms can help turn anonymous visitors into identified prospects. For example, when a visitor provides an email address in the form while signing up for a free newsletter, you will be able to... read more

Track Your Association Engagement With Pardot Scoring
By Komal Chauhan | June 18, 2021AssociationBest PracticesMarketing

Many associations want to quantify how engaged their prospects or members are with the organization. While this is ideal, many associations do not have an integrated system that can look at how the user engages across multiple platforms – web, marketing, and CRM. Various marketing tools have the capability of scoring users based on engagement, but the key... read more

Pardot HML
Conditional Personalization Using Pardot’s Handlebar Merge Language
By Komal Chauhan | September 30, 2021Best PracticesPardotSalesforce

Marketers already know that personalization is a key component to success in email communication. This personalization goes beyond “Hello, Komal” and can be used to provide relevant information to contacts. For example, users would include a contact’s Member ID or membership level when communicating about upcoming renewals. Handlebar Merge Language is named for the curly brackets around the... read more