Whether implementing a new system, optimizing their current stack, or roadmapping for future growth, associations trust fusionSpan to help them get it right.
Our clients include professional associations, trade groups, and nonprofits, from small local organizations to large international groups. Whatever the size of the client or scope of the project, our commitment remains the same: build technology that helps mission-driven organizations drive more impact. We’re nonprofit folks first, technologists second, and that shapes everything about how we work.
Growth and Engagement through Salesforce for Health-ISAC" title="h-isac-case-study-1" class="lazy-loaded" loading="lazy"> 
A Blueprint for Growth and Engagement through Salesforce for Health-ISAC
Data mismatches between member systems were undermining Health-ISAC's marketing and sales efforts. fusionSpan implemented Salesforce Marketing Cloud Account Engagement, integrated it with Sales Cloud and Fonteva, and built automated prospect journeys to improve membership conversions.
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Optimizing Association Operations: Custom Fonteva Integration for SOMA and AOA Enhances Membership Management, Data Privacy, and Organizational Efficiency" title="Soma-Case-Study-BANNER" class="lazy-loaded" loading="lazy"> 
Optimizing Association Operations: Custom Fonteva Integration for SOMA and AOA Enhances Membership Management, Data Privacy, and Organizational Efficiency
SOMA needed to modernize membership management within a shared Salesforce instance while keeping their data separate from the parent organization, AOA. fusionSpan delivered a custom Fonteva implementation with a new member portal, tailored email flows, and upgraded history tracking.
Find Out MoreEnhanced Donor Engagement with United Way McLean County" title="UWMC-Case-Study" class="lazy-loaded" loading="lazy"> 
The Journey to Enhanced Donor Engagement with United Way McLean County
United Way of McLean County needed a stronger donor engagement strategy and better use of their existing tools. fusionSpan built an automated donor journey in Salesforce and Marketing Cloud — with custom email templates and audience segmentation — improving open and click-through rates by at least 8%.
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Optimizing Technical Strategy: Consolidating System for AMPP" title="ampp-case-study" class="lazy-loaded" loading="lazy"> 
Optimizing Technical Strategy: Consolidating System for AMPP
Mid-implementation, AMPP realized its technology ecosystem needed a strategic overhaul before proceeding with its Nimble AMS migration. fusionSpan conducted user research and stakeholder interviews, then delivered a technology roadmap, data integration strategy with an iPaaS recommendation, and UX wireframes.
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Transforming User Experience with a Unified Preference Center
CREW Network's members were managing communication and privacy settings across four separate preference centers on disconnected platforms. fusionSpan designed a unified preference center on Storyblok, with data in netForum and integrations connecting Adestra, Higher Logic, and PropFuel into one experience.
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Navigating the Future: CLIA’s Global Digital Presence as a Leading Cruise Industry Resource
With 15 regional websites serving distinct audiences with conflicting content structures, CLIA's digital presence was difficult to navigate. fusionSpan conducted 33 stakeholder interviews and deployed card sorting, personas, sitemap development, and wireframes — recommending a consolidation to two audience-segmented websites.
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Salesforce NPSP Worked for this Nonprofit…
Data scattered across multiple platforms with no governance protocols had left this nonprofit healthcare organization with duplicated, unreliable records. fusionSpan implemented Salesforce NPSP, migrated and deduplicated their data, and established data governance practices to give staff a single reliable source of truth.
Find Out MoreMoving Mountains, Delivering Solutions: How Global Cold Chain Alliance Keeps Its Cool with Salesforce Solutions" title="gcca-banner" class="lazy-loaded" loading="lazy"> 
Moving Mountains, Delivering Solutions: How Global Cold Chain Alliance Keeps Its Cool with Salesforce Solutions
GCCA's legacy NetForum AMS could no longer support the organization's global growth or complex payment needs. fusionSpan replaced it with a custom Salesforce build — including Experience Cloud, Pardot, Salesforce Flows, and a Stripe integration — to handle membership management and global payment processing.
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From Implementation to Managed Services: How ISA Continues to Evolve Its AMS implementation with fusionSpan as a Partner
ISA's out-of-the-box Fonteva implementation needed significant customization to support complex business processes and eCommerce. fusionSpan's Managed Services team integrated ISA's website with Fonteva, implemented Google Analytics with custom checkout tracking, and built configurable membership features, including referrals and a points system.
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Optimizing Outcomes and Experiences for AVID’s Partners
AVID's MyAVID portal relied on aging custom technology with siloed integrations and limited data governance. fusionSpan evaluated their Salesforce Sales Cloud and Service Cloud environment, conducted user research across five audiences, and delivered a technology roadmap recommending a move to best-in-breed tools.
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National Business Aviation Association’s Managed Services Partnership with fusionSpan
NBAA's event management and membership workflows required ongoing custom development beyond their out-of-the-box Fonteva environment. fusionSpan collaborated with NBAA's in-house developers to build custom event registration workflows, a membership rate management module, and advanced Google Analytics implementation to track the member join journey.
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Untangling an AMS for International Health Care Society
An over-configured, poorly documented Fonteva system had become impossible to update. fusionSpan reimplemented Fonteva from the ground up, re-architecting the dual-membership module, simplifying automations, establishing data governance, and launching a new Lightning Community Portal.
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