Posts by jburniske:

Cut Through The Clutter with Engel and Marsh

Posted on: 24 Sep 2020

In our latest Non-Profit Tech Podcast, fusionSpan's Justin Burniske talks content creation with Hilary Marsh, Chief Strategist of the Content Company and returning guest Elizabeth Weaver Engel, Chief Strategist of Spark Consulting, LLC. Associations are content machines, and we are all looking for ways to reduce the load on staff through effective content curation. Tune [...]

Why Associations Need Tool Owners, Not Tool Experts

Posted on: 31 Oct 2019

I realized in that moment the challenge – managers know high level what they wanted to accomplish, but none of the managers were experts in technology. Most had a background in education, and little experience with a CRM.

Six Musts Around Onboarding Staff to Customer Database

Posted on: 13 Mar 2019

Most associations struggle to establish a culture of data, where everyone understands the value of customer data. Here are five items all associations should have as part of their customer database training.

fusionSpan at #ASAETech18

Posted on: 14 Dec 2018

fusionSpan kicked off last week at the Annual ASAE Technology Conference. As our team has continued to grow we have looked for more ways to engage and give back to the association community, and ASAE Tech is a great example. Not only did we have lots of great conversations with attendees at our booth in the exhibit hall, we also co-presented two sessions as part of the learning opportunities of the conference.

AMS Implementation: Why Process Discovery is Essential

Posted on: 02 Nov 2018

One of the biggest challenges with association management system (AMS) implementations is that organizations often confuse processes in their old system with their business requirements. When this happens, organizations request customizations to make the new system function like the old system. Wasn’t the original goal of selecting and implementing a new AMS to improve—not maintain—your business processes?

Communication Tips for Millennials in the Workplace

Posted on: 13 Sep 2018

Technology tools overwhelm the workplace, but no one discusses how to actually use the tools. Here’s 12 Dos and Don’ts of email and calendar invites that millennials (and everyone else) should follow!

fusionSpan’s experience at Xperience18!

Posted on: 17 May 2018

As with any good booth, we had giveaways! And not those pens that leak in your bag. We looked to, “grow new partnerships” with clients and vendors by giving out Forget-me-not seed packets – one in ever conference bag that was handed out. For those looking for a little sweetener, we also had our popular chocolate bars. Don’t worry, we hand carried them from DC to Florida to ensure there was no melting in transit!

Enterprise AMS: When is a customization right for you?

Posted on: 29 Mar 2018

Unfortunately, customizations are a double-edged sword. On one hand, they allow the organization to completely mold the AMS to their business needs…

Delayed Gratification and your CRM

Posted on: 22 Feb 2018

Working with a customer relationship management (CRM) system presents a similar problem – people must do work now to reap the benefits later. A CRM can provide amazing insights into your customers, but only if people take the time to ensure data gets into the system. That requires staff to change their processes and spend time now to get results later. It’s not easy, but here are a few steps to get you going.

Underutilized Technology: Getting the Most of Your System

Posted on: 12 Oct 2017

Too often new technology is introduced to an organization at great cost without addressing the strategic purpose or plan for the tool. This results in under-utilization of the technology, which in turn leads to wasted resources. Avoiding this waste requires thoughtful preparation, implementation and operation of new technology. Consider leveraging the following four steps to ensure success.