Your organization thrives on technology. At fusionSpan, we have the expertise to create the digital experience you need — and the business strategy to make sure the technology you use serves you now and into the future.
Digital Experience Across Platforms
Putting together a good digital strategy is more than just knowing which tools will accomplish the job. An effective digital strategy is about fully understanding the nuances and needs of your business and your member base.
With your organization’s specific needs and your members in mind, we can start to identify exactly what type of technology will benefit you the most. Then, we’re able to develop a future-proof digital strategy that will guide your members’ experience for years to come.
We Put People First
At fusionSpan, we focus on outcomes and experience first. We work in technology, but we fully understand that technology, at its core, is about people. It’s about our clients, their staff, and their members. Technology is just one tool we can use to bring people together, make work tasks easier, and improve the digital experience for customers and members.
We Take the Time to Understand Who You Are
We recognize that no one knows the ins and outs of your organization like you do. To develop a digital strategy that really works for you and meets your business goals, we need to fully understand your in-depth knowledge of your organization and your unique perspective. At fusionSpan, we’re willing to take the time to do that so you can get a digital strategy that truly fits your needs.
We Learn About and Understand Your Unique Audience
The ideal digital strategy considers your needs — and the needs of your audience. We invest the time in really learning about your users and how they need your systems to function so our digital strategies improve their digital experience as well as yours.
We Understand Your Technologies and How They Need to Work for You
Once we’re intimately familiar with the needs of your business and the needs of your audience, we’re ready to move forward with your technology plan. With our team’s expertise, we’re able to leverage your technical capabilities and create the right digital strategy for you.
Our Digital Strategy Toolkit
With over a decade of experience working with all kinds of clients and organizations, we have more than just technology expertise to offer. To create a robust, effective digital strategy we rely on:
User Research
We can’t effectively design for people we don’t understand. That’s why we take the time to get to know users by:
We use qualitative and quantitative research tools to collect reliable data about our users, so we can better understand the goals, motivations, and expectations of your audience.
Data is most helpful when it can be visualized.
We use journey maps to create an easy-to-understand visual representation of the digital and non-digital touchpoints your user has with your system.
In these journey maps we highlight goals, motivations, and pain points so we can more effectively address needs.
We use defined archetypes of your typical audience to get a better understanding of how they’ll interact with your system.
The result inform our digital strategy and the technology choices we make so we can ensure we’re providing the best digital strategy for your specific audience.
User Experience Design
We leverage research, data-driven decision making, and design best practices to design your perfect digital experience.
At fusionSpan, we use site maps, visual hierarchies, and process flows to ensure ideal delivery of information.
With a visual representation of a webpage or application’s core elements we can more effectively plan and develop structure and functionality.
We know your applications and websites are a reflection of your business brand.
We do full-color, high-quality design artifacts to bring your project to life and accurately represent your finished product.
Content Strategy
An effective digital strategy includes having a plan for delivering your content to the people who need to see it.
Get your target audience the information they need to know, when they need to have, where they expect to see it.
We use platforms like Pardot, Marketing Cloud, HubSpot, MailChimp, and Campaign Monitor — just to name a few — to help you select, configure, optimize, and design campaigns.
Defining and Designing Your Digital Ecosystem
Creating your ideal digital ecosystem with fusionSpan involves the following steps
Designing Your Ecosystem
With a full understanding of your digital platforms and how your users move across them, we work to design the ideal experience for your system as a whole.
UX and Brand Alignment
We make sure your digital ecosystem accurately represents your organization by ensuring brand and UX standards permeate all your platforms. With this approach, your users will always understand where they are in the system and what steps they need to take next to get where they want to be.
Roadmapping Your Vision
fusionSpan can help your vision become reality, creating plans and roadmaps for technical development, platform selections, and organizational change management.
Our Technology Supports
Your People
With fusionSpan on your team, you can leave behind the outdated understanding of technology. By defining experiences and outcomes — and bringing in technology that will serve you now and into the future — we can implement technology solutions that facilitate a seamless, expertly designed experience across all your platforms to properly represent your organization.