Welcome to fusionSpan

Resources - The fusionSpan Blog

Blog

News

Awards

Case Studies

Designing a Website For The Best Customer Experience
By Adam Hinkel | April 8, 2021Best PracticesHow-Tosmembership

The design of an organization’s website is a key factor in retaining existing customers and attracting new ones. From visual design to overall usability, every element of your website plays a part in engaging customers and providing them with the value you have to offer. This week we’ll take a look at how web design affects customer experience,... read more

How Google Analytics Can Improve Your Association’s Digital Presence
By Adam Hinkel | November 19, 2020AssociationDigital StrategyGoogle

As an association in an increasingly digital world, providing value to members through online-content is essential. However, it can be difficult to determine whether or not that value is truly being delivered without knowing how users are interacting with the content on your website. By using Google Analytics, associations can measure return on investment, identify which digital strategies... read more