About: ahinkel


Bio: Adam aims to bridge the gap between technical and non-technical teams as fusionSpan’s Digital Strategy Business Analyst. Prior to joining the fusionSpan team, Adam worked for The World Bank Group as a Mobile Application Developer. With an analytical mindset and a well-rounded knowledge of the software development lifecycle, Adam strives to render the highest level of client satisfaction, while ensuring the delivery of a product that suits the business needs of his clients. In his spare time he enjoys reading Sci-Fi & Fantasy books, hosting game nights with friends, and spending time with his fiancé and their rabbit, Milo.

Posts by ahinkel:

Designing a Website For The Best Customer Experience

Posted on: 08 Apr 2021

The design of an organization’s website is a key factor in retaining existing customers and attracting new ones. From visual design to overall usability, every element of your website plays a part in engaging customers and providing them with the value you have to offer. This week we’ll take a look at how web design affects customer experience, explore the impact of specific design elements, and discuss how you can improve your web design to maximize the value you provide your customers.

How Google Analytics Can Improve Your Digital Presence

Posted on: 19 Nov 2020

As an association in an increasingly digital world, providing value to members through online-content is essential. However, it can be difficult to determine whether or not that value is truly being delivered without knowing how users are interacting with the content on your website.

SEO Best Practice Tips to Increase Your Website Traffic

Posted on: 20 Feb 2020

It goes without saying that every clothing company would love for their website to be the first result when a user enters “t-shirts” into their search engine. However, due to Search Engine Optimization, or SEO, that is not the case.