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Posted on: 05 Aug 2021
Automated Journeys are a key capability of marketing automation tools for associations. These journeys can be thought of as a detailed map showing the experience a customer or member will have with your organization. One of the primary reasons for moving to a new tool is the inability of the legacy platform to successfully automate critical journeys, such as a lead nurture campaign or a new member onboarding journey.
Posted on: 03 Jun 2021
Many association professionals are undoubtedly aware of the membership life cycle of Awareness, Recruitment, Engagement, Renewal, and Reinstatement. The concept can be pushed further since your relationship with members does not look the same year after year, instead, it evolves. Thinking about the membership life cycle three-dimensionally is more realistic. Therefore, we now have a Membership Spiral!
Posted on: 10 Sep 2020
A few months ago I discussed how to evaluate your current marketing tool to determine if it fits the association’s current and future needs. If the result of that conversation was that a new system is needed, the next logical step is to determine which tool should be purchased and implemented.
Posted on: 17 Jul 2020
Managing email communication with your association’s members includes more than the marketing emails that are sent to advertise events or share information. A key part of email communication is transactional emails, (also called Operational Emails) which many organizations leverage to provide members key information.
Posted on: 04 Jun 2020
Last month I celebrated my one-year anniversary at fusionSpan as a Digital Strategy Business Analyst, which resulted in a plethora of celebratory emojis on the company’s internal Slack channel. (For anyone with Slack, I highly recommend the Party Parrot emojis!). My job is to help our clients with marketing automation implementations, ranging from Pardot and Marketing Cloud to Campaign Monitor and HubSpot.
Posted on: 07 May 2020
Sending the first email on your association’s new email marketing platform can be exciting and probably a bit nerve-wracking. Over the past few months, you have worked with an implementation partner to configure the system
Posted on: 02 Apr 2020
In many marketing systems that fusionSpan audits, there are a number of outdated lists, old email drafts, and unorganized email content. Some of this is to be expected with multiple people working in the same system
Posted on: 05 Mar 2020
If anyone else were to enter your marketing platform, what would they find? Would they be shocked by the vast number of membership lists that are carefully dated so you can identify the most recent list?
Posted on: 30 Jan 2020
On February 4, 2020, Google Chrome is changing the security around the use of third-party cookies. First of all, what are third-party cookies? A cookie is considered third-party if it has a different domain from the main website.
Posted on: 03 Dec 2019
The Problem: Boarding schools in North America have experienced a continuous, 15-year decline in their primary enrollment categories. To combat that trend, The Association of Boarding Schools (TABS) launched the North American Boarding Initiative’s “Ready for More?” campaign on July 1, 2016.