About: Lexi

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Bio: Alexi Turbow is an account executive at one of the world's largest public relations firms. She currently works in health PR where she manages accounts ranging from health technology to big pharma. Previously she worked at U.S. News & World Report as the communications relations coordinator and formerly worked at the United States Tennis Association. Alexi has a Bachelors of Arts from the Indiana University School of Journalism. She enjoys travel, baking and cheering on the Hoosiers in basketball. Disclaimer: Alexi works at Edelman. The thoughts and opinions expressed here are her own.

Posts by Lexi:

Why the Press Release?

Posted on: 27 Feb 2014

Sure you've heard of it, but what exactly is a press release? What is its purpose and how do you write one? How do you go about distributing this document once it’s been written? These questions are all going to be answered over the course of my next few posts. At the heart of the [...]

Social Media Planning During the Holidays

Posted on: 13 Dec 2013

Image: RGB Social Around this time of year, business tends to slow down and there is an overall lack of motivation to start new projects until after the New Year. However, just because you might not be as compelled as normal to work on your social media strategy does not mean you should give in […]

Designating Staff for Social Media

Posted on: 26 Nov 2013

Communication skills are important to all aspects of life, including work. It doesn't matter if your expertise is in political science, economics or journalism - everyone needs to be able to communicate. This means anyone within your organization can be tapped to work on your organization's social media campaign. How do you find the right [...]

Three Tips to Getting the Media Attention You Want

Posted on: 11 Nov 2013

Trying to get the attention of the media can seem like a daunting task, especially when you have minimal to no staff dedicated to this. But even with limited funds or staffing, it is still possible to get the media attention that you crave. Below are three ways to get started: Hosting or attending an [...]