Welcome to fusionSpan

Resources - The fusionSpan Blog

img-scalia-blog-default
Three Tips to Getting the Media Attention You Want
By Alexi Turbow | November 11, 2013activitiesalexiAssociation

Trying to get the attention of the media can seem like a daunting task, especially when you have minimal to no staff dedicated to this. But even with limited funds or staffing, it is still possible to get the media attention that you crave. Below are three ways to get started: Hosting or attending an event While the... read more

social-media-black-and-white-clipart-1-scalia-blog-default
Designating Staff for Social Media
By Alexi Turbow | November 26, 2013Blogcommunicationfacebook

Communication skills are important to all aspects of life, including work. It doesn’t matter if your expertise is in political science, economics or journalism – everyone needs to be able to communicate. This means anyone within your organization can be tapped to work on your organization’s social media campaign. How do you find the right person within your... read more

images-1-scalia-blog-default
Social Media Planning During the Holidays
By Alexi Turbow | December 13, 2013campaignfacebookholiday

Image: RGB Social Around this time of year, business tends to slow down and there is an overall lack of motivation to start new projects until after the New Year. However, just because you might not be as compelled as normal to work on your social media strategy does not mean you should give in to that temptation.... read more

Big-news-scalia-blog-default
Why the Press Release?
By Alexi Turbow | February 27, 2014announcementcelebrityconflict

Sure you’ve heard of it, but what exactly is a press release? What is its purpose and how do you write one? How do you go about distributing this document once it’s been written? These questions are all going to be answered over the course of my next few posts.  At the heart of the matter is what... read more