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Setting Sail With The Emerging Technology Strategic Readiness Framework

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By Jessica Richardson |August 29, 2024
Salesforce

Setting Sail With The Emerging Technology Strategic Readiness FrameworkPicture yourself standing on the edge of a cliff, gazing at the ocean, with the horizon filled with exciting and scary possibilities. That’s what emerging technology feels like—innovative advancements that are just starting to make waves but hold the potential to change the way we operate, communicate, and connect. From AI to 5G networks or gene therapy to robotics, these technologies are transforming industries and knocking on your organization’s doors, asking: Are you ready?

But let’s be real. The idea of readiness is a moving target. When it comes to emerging tech, readiness isn’t a one-size-fits-all concept. It depends on your organization’s circumstances, goals, and the specific technology in question. And that’s where fusionSpan’s strategic readiness framework comes into play—helping you navigate this ocean of possibilities with a clear map, a sturdy ship, and a capable crew.

What Does It Mean to Be “Ready” for Emerging Tech?

The term “readiness” often means having all your ducks in a row and being fully prepared for anything that comes your way. But when it comes to emerging technology, that’s just not possible. The pace of technological advancement means that by the time you’re “ready” for one innovation, another is already on the horizon. So, instead of striving for overall readiness, focus on being prepared for specific technologies that align with your organization’s goals.

To help you start your journey, here’s our strategic readiness framework that breaks down the key components you need to consider before diving into the deep end.

1. Strategy: Define Your “Why”

Strategy: Define Your “Why”Before you think about technology, you must understand your goals, the problems you’re trying to solve, and how you’ll measure success. Avoid chasing the next shiny object just because it’s trendy.

Instead, ask yourself:

  • What are our goals for this technology?
  • What problem are we trying to solve?
  • How will we measure success?

Each application’s underlying strategy should be problem-focused rather than tool-focused. The tool is just a means to an end—ensure you know what that end is.

2. People: Get Your Crew Onboard

Emerging tech has the potential to make a significant impact, but only if your crew is on board. That means getting buy-in from executive leadership, your board, and building an organizational culture that supports innovation.

Consider the following:

  • Who needs to be involved, and at what level?
  • Who are the change advocates within your organization?
  • Do you have a culture that supports risk-taking and experimentation?

You’ll need technology champions for your crew—those deeply committed to leveraging tech—and enthusiasts excited about the possibilities. But don’t forget the skeptics. They might not be jumping on the bandwagon, but their cautious approach can help you avoid pitfalls. However, if your entire crew is made up of skeptics, it might not be the right time to pursue certain technologies.

Here’s a tip: Don’t risk sinking the ship by forgetting to consider those whose jobs will be impacted – how do they feel about that change?

3. Finances: Charting the Course

Let’s face it, adopting new technology isn’t cheap. You need to have a financial plan that includes the initial investment and the operational costs, which means having the funds to maintain and support the technology. For instance, if you invest $20,000 in experimenting with a new technology and it works great, did you also remember to budget for the cost of maintaining it over time? Alternatively, if something goes wrong, do you have the additional $10,000 needed to fix the issue? Make sure your financial readiness includes a cushion for unforeseen challenges.

Think about the following:

  • Do we have funds earmarked for innovation?
  • Have we budgeted for potential issues that may arise post-implementation?
  • What is our organization’s financial risk tolerance for emergent technology?

4. Technology: Build a Solid Foundation

Technology: Build a Solid FoundationFinally, your technology infrastructure needs to be up to the task. This includes having confidence in your data (is it clean?), ensuring that your existing systems can support the new technology, and making sure you have the right security measures in place to protect your organization and members.

To determine if your tech is ready, ask yourself:

  • Do we have a solid technology infrastructure?
  • Is our data reliable and ready to be leveraged by this new technology?
  • Do we have strong security policies and technologies in place?

Here’s a tip: consider the data needed for this specific tech project, not all your data collectively, which can be overwhelming!

Ready to Set Sail?

Building a strategic readiness framework for emerging technology is like preparing for a journey into uncharted waters. It requires a clear strategy, a capable crew, a solid ship, and an understanding of the risks and rewards. But with the right preparation, your organization can navigate the ocean of possibilities emerging technology brings and find new treasures.

So, are you ready to set sail? The future is out there, and with a strategic readiness framework, your association can be at the forefront of the next wave of innovation.

Jessica Richardson
Setting Sail With The Emerging Technology Strategic Readiness Framework

Jessica Richardson is a seasoned senior marketing consultant with over a decade of experience in the association and non-profit space. As a certified e-marketer, she excels in strategizing to help clients' brands resonate with niche audiences. Her expertise includes crafting content to amplify clients' voices, developing and executing co-marketing plans, creating marketing engagement programs, managing client relations, and designing creative assets. A thought leader in her field, Jessica continuously learns from other industry organizations to stay ahead of trends and best practices. Her dedication and strategic insights make her an invaluable asset in the marketing realm.

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