The fusionSpan Blog

Social Media Planning During the Holidays

By Alexi Turbow |December 13, 2013

Image: RGB Social

Around this time of year, business tends to slow down and there is an overall lack of motivation to start new projects until after the New Year. However, just because you might not be as compelled as normal to work on your social media strategy does not mean you should give in to that temptation.

A recent post by RGB Social’s Matthew Peneycad, provides six great ideas and insights in to ways you can manage social media in an easy and timely fashion, even with the holidays upon us.

One of the main items emphasized in Peneycad’s post is planning. This is a vital part to any business or association and is certainly something your organization should already be doing. If it’s not, be sure to make this one of your association’s 2014 New Year resolutions. This will ensure that throughout 2014 you know the messages you want to disseminate and when. And most importantly, when you have everything planned and approved in advance, you’ll be prepared and able to spend as much time as you want with those that matter most to you for the 2014 holidays.

I wish you all a great holiday season and will see you in 2014!

Alexi Turbow

Alexi Turbow is an account executive at one of the world's largest public relations firms. She currently works in health PR where she manages accounts ranging from health technology to big pharma. Previously she worked at U.S. News & World Report as the communications relations coordinator and formerly worked at the United States Tennis Association. Alexi has a Bachelors of Arts from the Indiana University School of Journalism. She enjoys travel, baking and cheering on the Hoosiers in basketball. Disclaimer: Alexi works at Edelman. The thoughts and opinions expressed here are her own.

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