Top 12 Recommendations for Association Communicators for COVID-19 – Less is Definitely More
I’m gonna go out on a limb here and guess that everyone else in the known universe has an inbox burgeoning with COVID-19 email messages ranging from their dentist to the guy who sold them an earthenware mug on Etsy.
About four of them have been useful, but I suppose it is better to send out relevant information proactively than wait on your customers, users, or patients to call one at a time.
It’s likely this onslaught is going to continue for some time. What should you do as an association marketing and communication person?
HINT: The answer is not “nothing.”