About: gkher

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Bio: Gayathri is co-founder and President of fusionSpan, a technology consulting firm focused on serving the comprehensive needs of small staff Non-Profit associations. She has extensive experience in evaluating current IT infrastructure for small-staff associations and assisting them in implementing solutions that are scalable based on future needs. Prior to co-founding fusionSpan, Gayathri headed up the Information Technology department at the National Genealogical Society and also worked at the Association of American Geographers.

Posts by gkher:

Salesforce: List Views vs. Reports

Posted on: 01 Jun 2023

Salesforce is one of the most popular customer relationship management (CRM) tools used by associations. Part of the reason Salesforce has become so popular is because it’s so easy to use. Salesforce offers a wide variety of tools and processes that help organizations run smoothly – without the use of code. In fact, Salesforce was just recognized as a Leader by Gartner Inc. in its 2023 Magic Quadrant for Enterprise Low-Code Application Platforms. Low-code and no-code platforms are ideal for organizations that need functionality, but don’t have a development team in-house.

50 Questions to Ask AMS Vendors During Product Selection

Posted on: 29 Apr 2021

Finding the right AMS for your organization can be like Prince Charming finding Cinderella. Sure, you have a glass slipper – you know what you want. Now, how do you go about finding it?

NACBA wins the 2016 Abila Excellence Award

Posted on: 29 Feb 2016

We are very proud to have worked with on their new website and netFORUM Integration. The project as described on the AUDC awards site is NACBA was operating several member-facing systems that weren’t integrated, causing member confusion and frustration

The Quest for an Event Registration System

Posted on: 20 Oct 2015

I thought I had been assigned a simple task – To find an event registration system for a client that has an annual conference. The main goal of this group is to improve end user experience while still being able to incorporate their business requirements. Seemed like a day’s effort to me …. to research potential vendors, document […]

Google’s “Mobile-Friendly” Update – For Your Association?

Posted on: 22 Apr 2015

Yesterday, April 21, 2015, Google went live with the search algorithm that will boost the rankings of mobile-friendly pages. Let’s take a look at what this means to your Association: When was this first announced? Google released that they are experimenting with a new mobile friendly ranking algorithm in December 2014 and announced it officially in February 2015. What is this algorithmic […]

How To Make Event Check-In A Seamless Process

Posted on: 17 Apr 2015

One of the burning questions that every meeting organizer wants the answer to is “What do my conference attendees want?” Attendees are demanding more value out of in-person meetings. Now more than ever, associations need to make meetings more interactive to enhance attendees’ conference experience and keep them coming back year after year.  So how do we […]

A Kick-Ass Community Manager Round Table

Posted on: 04 Nov 2014

      Higher Logic, the leading cloud-based community platform, is proud to announce the 2014 Higher Logic Learning Series session: A Kick-Ass Community Manager Round Table on Thursday, November 6 at 2:00PM Eastern.

Live Streaming – Partnering for Success (Part 1)

Posted on: 13 Jun 2014

The National Genealogical Society (NGS) based in Arlington, Virginia, is always looking to add new and exciting elements to their Annual Family History Conference. After the 2013 conference in Las Vegas, Nevada, the discussion to offer live streaming began. With only 10% of the their membership attending the annual conferences, the general consensus from staff […]

Tips on Selecting an Event Hashtag

Posted on: 20 Jan 2014

You can find the usage of hashtags on every social network now a days, and more than likely, your attendees and members are already using them in some way or another. Hashtags play an important role in social media marketing, but in this post we will focus just on how best to select a hashtag for your events.

Process Documentation… Why do I need that?

Posted on: 25 Oct 2013

As association IT staff, we are involved in a number of un-ideal tasks: running the graveyard shift, adopting last-minute design and functional changes to applications, dealing with what we view as unreasonable requests from members and other staff, to name a few. However these annoyances pale in comparison, to process documentation, a task the mention [...]