Associations often focus on increasing attendance at their events, people signed up for their listservs, and overall membership numbers – but is that always in the best interest of members? fusionSpan spoke with Elizabeth Engel and Anna Caraveli about their recent white paper: Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members’ Success.
Part 1 of our conversation focuses on common mistakes associations make around engagement. Make sure to sign up to receive email notifications from the Microstaff blog to make sure you’re notified about Part 2 of our conversation as well as all our other great content.