Check out Aaron Wolowiec’s recent blog post featuring “10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line.”
Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed?
If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team.
See Aaron’s post as he elaborates on the ten strategies: Branding, Differentiation, Value Proposition, Voice, Brevity, Channels, Testimonials, Images, Sample Content, and Volunteers.
Linh has been with fusionSpan since 2012 and enjoys working with all of our non-profit clients on their CMS, AMS, website and event management needs. She heads up the professional services department, which strives to provide exceptional support and valuable consulting for projects and staff of any size. Linh also enjoys planning fun events for fusionSpan staff and loves any excuse to get us all together to eat and be merry!
Prior to joining fusionSpan, Linh was the Membership Coordinator for the National Association of Workforce Development Professionals and Event Specialist for The Balcom Group. Linh has a Bachelor of Science in Mathematics from George Mason
