Marketing

By Sunil Dua | June 10, 2022

Business Process Automation (BPA) is the application of technology to replace recurring, manual tasks, allowing organizations to focus on more...

By Stephen St. John | April 13, 2022

In today’s digital world, all organizations realize the need to have robust Marketing Automation Software. Marketing automation software allows you...

By Manav Kher | April 13, 2022

Data security and data privacy are commonly used interchangeably, but though they are linked, they are distinct terms that serve different scopes.

By Susan Baumbach | August 5, 2021

Automated Journeys are a key capability of marketing automation tools for associations. These journeys can be thought of as a detailed map showing...

By Komal Chauhan | June 18, 2021

Many associations want to quantify how engaged their prospects or members are with the organization. While this is ideal, many associations do not...

By Adam Hinkel | November 19, 2020

As an association in an increasingly digital world, providing value to members through online-content is essential. However, it can be difficult to...

By Komal Chauhan | November 5, 2020

In today's age of social media and digital transformation, email is often overlooked as a marketing tool to effectively use to reach members. Email...

By Susan Baumbach | September 10, 2020

A few months ago I discussed how to evaluate your current marketing tool to determine if it fits the association’s current and future needs. If the...

By Susan Baumbach | July 17, 2020

Managing email communication with your association’s members includes more than the marketing emails that are sent to advertise events or share...

By Susan Baumbach | June 4, 2020

Last month I celebrated my one-year anniversary at fusionSpan as a Digital Strategy Business Analyst, which resulted in a plethora of celebratory...

By Rebecca Breeden | March 27, 2020

I’m gonna go out on a limb here and guess that everyone else in the known universe has an inbox burgeoning with COVID-19 email messages ranging...

By Susan Baumbach | January 30, 2020

On February 4, 2020, Google Chrome is changing the security around the use of third-party cookies. First of all, what are third-party cookies? A...

By Susan Baumbach | December 3, 2019

The Problem: Boarding schools in North America have experienced a continuous, 15-year decline in their primary enrollment categories. To combat that...

By Christi Liongson | June 28, 2018

If you manage your organization’s website, you may already have Google Analytics installed on your site to track the number of pageviews, unique...

By Justin Burniske | August 4, 2015

Here we dive further into what steps association’s can take now to become more member focused. Did you miss part 1 of the conversation? Dr....

By Justin Burniske | June 22, 2015

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of...

By Gayathri Kher | April 22, 2015

Yesterday, April 21, 2015, Google went live with the search algorithm that will boost the rankings of mobile-friendly pages. Let’s take a...

By Sheree Santantonio | January 30, 2015

In February of last year our good friend Alexi Turbow began a 3 part blog post series entitled “Why The Press Release?“. We know you all...

By Dear Betty | January 14, 2015

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we...

By Dear Betty | November 20, 2014

Dear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and boxes of chocolates and cans of popcorn to...

By Dear Betty | September 19, 2014

Dear Betty: Fall always makes me think of back to school, school supplies, and learning new things. What do I need to add to my marketing backpack...

By Linh Hoang | July 7, 2014

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working...

By Linh Hoang | June 27, 2014

I recently read an article about the advantages of a large business. I wanted to take this chance to champion the small business/association. How do...

By Gayathri Kher | June 13, 2014

The National Genealogical Society (NGS) based in Arlington, Virginia, is always looking to add new and exciting elements to their Annual Family...

By Dear Betty | April 14, 2014

Many of the programs, products, and services you offer to members should also be offered to non-members for a fee, and when you’re also charging...

By Linh Hoang | April 4, 2014

I wanted to bring back a popular topic that all associations, not only small staff ones, face. We originally addressed it Dear Betty: How do we...

By Dear Betty | March 18, 2014

You know that old saying that the only two things in life that are certain are death and taxes? As any association professional knows, they left one...

By Adam Thocher | March 3, 2014

OK, so I put some buzz words into the title of this post that will hopefully act as “link bait” for the association community, but hopefully they...

By Alexi Turbow | February 27, 2014

Sure you've heard of it, but what exactly is a press release? What is its purpose and how do you write one? How do...

By Linh Hoang | February 14, 2014

Happy Valentines Day! Associations that represent greeting cards, flowers and chocolates are having a great day but you can get in on the action too!...

By Linh Hoang | February 7, 2014

First, what on earth is an infograph? Infographs (aka information graphics) are visual representations of information. You have probably encountered...

By Dear Betty | December 30, 2013

It’s overwhelming for everyone, but, I think, especially for small staff executives. Many of these lists seem neither relevant nor even possible...

By Dear Betty | December 18, 2013

The end of the year is approaching fast, and we’d like to take advantage of that to run some kind of holiday campaign. We know we’re getting a...

By Alexi Turbow | December 13, 2013

Image: RGB Social Around this time of year, business tends to slow down and there is an overall lack of motivation to start new projects until after...

By Linh Hoang | December 6, 2013

I love Sarah Hill's recent post for the MemberClicks blog on Answering your Members' Holiday Wishes. It comes...

By Alexi Turbow | November 26, 2013

Communication skills are important to all aspects of life, including work. It doesn't matter if your expertise is...

By Dear Betty | November 20, 2013

Dear Betty, We have a lot of non-members at our conference. I mean A LOT: 43% of our annual conference...

By Conference Charlie | November 15, 2013

Your repeat attendees are wonderful -- they love you and you love them.  But, that familiarity can create a...

By Alexi Turbow | November 11, 2013

Trying to get the attention of the media can seem like a daunting task, especially when you have minimal to no...

By Cathy Josman | November 6, 2013

Basic as these tenets may seem, it is truly stunning to see how many organizations manage to lose sight of these...

By Cathy Josman | October 31, 2013

It’s a delight to contribute several guest blog posts here on fundraising tips & tricks for...

By Dear Betty | October 22, 2013

  We are a 109-year-old organization and, while our members are not quite THAT old, they are aging and, as a result, our membership growth has...

By Conference Charlie | October 11, 2013

You have to get the word out about your event, and chances are you should have started your marketing campaign a...

By Dear Betty | October 4, 2013

Dear Betty, I’m at my wit’s end! I can’t tell you how often my members tell me they don’t know the...