The fusionSpan Blog

Marketing

How Organizations can benefit from a Business Process Automation application
MarketingMarketing Automation

Business Process Automation (BPA) is the application of technology to replace recurring, manual tasks, allowing organizations to focus on more...

Read the full article
What is Pardot?
MarketingMarketing Automation

In today’s digital world, all organizations realize the need to have robust Marketing Automation Software. Marketing automation software allows you...

Read the full article
Data Security & Data Privacy: their relation and their differences
Data IntegrationsMarketing

Data security and data privacy are commonly used interchangeably, but though they are linked, they are distinct terms that serve different scopes.

Read the full article
Automated Journey Tips & Tricks
AutomationMarketingMarketing Automation

Automated Journeys are a key capability of marketing automation tools for associations. These journeys can be thought of as a detailed map showing...

Read the full article
Track Your Association Engagement With Pardot Scoring
Marketing

Many associations want to quantify how engaged their prospects or members are with the organization. While this is ideal, many associations do not...

Read the full article
How Google Analytics Can Improve Your Association’s Digital Presence
Digital StrategyMarketing

As an association in an increasingly digital world, providing value to members through online-content is essential. However, it can be difficult to...

Read the full article
5 Ways to Improve Your Next Email Campaign in Mailchimp
MarketingMarketing Automation

In today's age of social media and digital transformation, email is often overlooked as a marketing tool to effectively use to reach members. Email...

Read the full article
Audit Your Marketing Presence Before Implementing a New System
Digital StrategyMarketing

A few months ago I discussed how to evaluate your current marketing tool to determine if it fits the association’s current and future needs. If the...

Read the full article
Elevate Your Marketing Game With Transactional Emails
MarketingMarketing Automation

Managing email communication with your association’s members includes more than the marketing emails that are sent to advertise events or share...

Read the full article
Managing Email Preferences – Lessons Learned
Best PracticesMarketing

Last month I celebrated my one-year anniversary at fusionSpan as a Digital Strategy Business Analyst, which resulted in a plethora of celebratory...

Read the full article
Top 12 Recommendations for Association Communicators for COVID-19
Best PracticesMarketing

I’m gonna go out on a limb here and guess that everyone else in the known universe has an inbox burgeoning with COVID-19 email messages ranging...

Read the full article
New Chrome Browser Will Affect Website Tracking and Marketing Efforts
How ToMarketing

On February 4, 2020, Google Chrome is changing the security around the use of third-party cookies. First of all, what are third-party cookies? A...

Read the full article
TABS Views fusionSpan as a Partner, Not a Vendor
Marketing

The Problem: Boarding schools in North America have experienced a continuous, 15-year decline in their primary enrollment categories. To combat that...

Read the full article
An Introduction to Google Tag Manager
Marketing

If you manage your organization’s website, you may already have Google Analytics installed on your site to track the number of pageviews, unique...

Read the full article
VIDEO BLOG: Moving your association to focus Outside-In
MarketingMembership

Here we dive further into what steps association’s can take now to become more member focused. Did you miss part 1 of the conversation? Dr....

Read the full article
Your association is using Twitter wrong – and that’s okay
MarketingStrategic Consulting

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of...

Read the full article
Google’s “Mobile-Friendly” Update – What Does It Mean To Your Association?
MarketingStrategic Consulting

Yesterday, April 21, 2015, Google went live with the search algorithm that will boost the rankings of mobile-friendly pages. Let’s take a...

Read the full article
How to Write A Press Release
How ToMarketing

In February of last year our good friend Alexi Turbow began a 3 part blog post series entitled “Why The Press Release?“. We know you all...

Read the full article
Dear Betty: Lessons from the Ice Bucket Challenge
MarketingStrategic Consulting

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we...

Read the full article
Dear Betty: Something Different for the Holidays
MarketingMembership

Dear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and boxes of chocolates and cans of popcorn to...

Read the full article
Dear Betty: Back to School!
MarketingStrategic Consulting

Dear Betty: Fall always makes me think of back to school, school supplies, and learning new things. What do I need to add to my marketing backpack...

Read the full article
If Events Could Talk: 10 Strategies for Fueling a Powerful Voice
EventsMarketing

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working...

Read the full article
Go Small Businesses and Associations!
Marketing

I recently read an article about the advantages of a large business. I wanted to take this chance to champion the small business/association. How do...

Read the full article
Live Streaming – Partnering for Success (Part 1)
ConsultingEventsMarketing

The National Genealogical Society (NGS) based in Arlington, Virginia, is always looking to add new and exciting elements to their Annual Family...

Read the full article
Dear Betty: How do we know what to include for FREE in memberships?
MarketingMembership

Many of the programs, products, and services you offer to members should also be offered to non-members for a fee, and when you’re also charging...

Read the full article
I am a millennial. What can your association offer me?
MarketingMembership

I wanted to bring back a popular topic that all associations, not only small staff ones, face. We originally addressed it Dear Betty: How do we...

Read the full article
Dear Betty: How do we ease the pain of a dues increase?
MarketingMembership

You know that old saying that the only two things in life that are certain are death and taxes? As any association professional knows, they left one...

Read the full article
Millennials! Leadership! NextGen Association Models! Puppies!
MarketingMembership

OK, so I put some buzz words into the title of this post that will hopefully act as “link bait” for the association community, but hopefully they...

Read the full article
Why the Press Release?
Marketing

Sure you've heard of it, but what exactly is a press release? What is its purpose and how do you write one? How do...

Read the full article
Smart Marketing for Associations on Valentine’s Day
EventsMarketing

Happy Valentines Day! Associations that represent greeting cards, flowers and chocolates are having a great day but you can get in on the action too!...

Read the full article
How to make an infograph
EventsHow ToMarketing

First, what on earth is an infograph? Infographs (aka information graphics) are visual representations of information. You have probably encountered...

Read the full article
Dear Betty: What does your crystal ball say for 2014?
MarketingMembership

It’s overwhelming for everyone, but, I think, especially for small staff executives. Many of these lists seem neither relevant nor even possible...

Read the full article
Dear Betty: Is it too late for an end of year campaign?
Marketing

The end of the year is approaching fast, and we’d like to take advantage of that to run some kind of holiday campaign. We know we’re getting a...

Read the full article
Social Media Planning During the Holidays
Marketing

Image: RGB Social Around this time of year, business tends to slow down and there is an overall lack of motivation to start new projects until after...

Read the full article
Answering Your Members’ Holiday Wishes
EventsMarketingMembership

I love Sarah Hill’s recent post for the MemberClicks blog on Answering your Members’ Holiday Wishes. It comes at the perfect time as we...

Read the full article
Designating Staff for Social Media
EventsMarketing

Communication skills are important to all aspects of life, including work. It doesn't matter if your expertise is...

Read the full article
Dear Betty: Why don’t our chapter members join?
EventsMarketingMembership

Dear Betty, We have a lot of non-members at our conference. I mean A LOT: 43% of our annual conference...

Read the full article
Engage Your First Time Attendees to Maximize Their Benefit
EventsMarketing

Your repeat attendees are wonderful -- they love you and you love them.  But, that familiarity can create a...

Read the full article
Three Tips to Getting the Media Attention You Want
EventsMarketing

Trying to get the attention of the media can seem like a daunting task, especially when you have minimal to no...

Read the full article
Association Fundraising for Success: Embrace the Big Picture [Part 2]
EventsMarketing

Basic as these tenets may seem, it is truly stunning to see how many organizations manage to lose sight of these...

Read the full article
Association Fundraising for Success: Embrace the Big Picture [Part 1]
EventsMarketing

It’s a delight to contribute several guest blog posts here on fundraising tips & tricks for...

Read the full article
Dear Betty: How do we leverage pop culture moments to attract people to our site?
MarketingMembership

  We are a 109-year-old organization and, while our members are not quite THAT old, they are aging and, as a result, our membership growth has...

Read the full article
How to Win Big at Meeting Promotion
EventsMarketing

You have to get the word out about your event, and chances are you should have started your marketing campaign a...

Read the full article
Dear Betty: How do we get members to read our communications?
MarketingMembership

Dear Betty, I’m at my wit’s end! I can’t tell you how often my members tell me they don’t know the...

Read the full article