Marketing Automation

By Sunil Dua | June 10, 2022

Business Process Automation (BPA) is the application of technology to replace recurring, manual tasks, allowing organizations to focus on more...

By Stephen St. John | April 13, 2022

In today’s digital world, all organizations realize the need to have robust Marketing Automation Software. Marketing automation software allows you...

By Susan Baumbach | August 5, 2021

Automated Journeys are a key capability of marketing automation tools for associations. These journeys can be thought of as a detailed map showing...

By Susan Baumbach | June 3, 2021

Many association professionals are undoubtedly aware of the membership life cycle of Awareness, Recruitment, Engagement, Renewal, and Reinstatement....

By Komal Chauhan | December 17, 2020

Forms are very common features on association websites to collect information from visitors, regardless of if they are members or not. The...

By Komal Chauhan | November 5, 2020

In today's age of social media and digital transformation, email is often overlooked as a marketing tool to effectively use to reach members. Email...

By Susan Baumbach | July 17, 2020

Managing email communication with your association’s members includes more than the marketing emails that are sent to advertise events or share...

By Susan Baumbach | May 7, 2020

Sending the first email on your association’s new email marketing platform can be exciting and probably a bit nerve-wracking. Over the past few...

By Courtney Moore | October 7, 2019

The semi-annual Salesforce update this fall will happen between October 12, 2019 and November 1, 2019. Here is Gayathri’s synopsis of the stand-out...