Justin Burniske

By Justin Burniske | September 24, 2020

In our latest...

By Justin Burniske | October 31, 2019

I realized in that moment the challenge - managers know high level what they wanted to accomplish, but none of the managers were experts in...

By Justin Burniske | March 13, 2019

Most associations struggle to establish a culture of data, where everyone understands the value of customer data. Here are five items all...

By Justin Burniske | December 14, 2018

fusionSpan kicked off last week at the Annual ASAE Technology Conference. As our team has continued to grow we have looked for more ways to engage...

By Justin Burniske | November 2, 2018

One of the biggest challenges with association management system (AMS) implementations is that organizations often confuse processes in their old...

By Justin Burniske | September 13, 2018

Technology tools overwhelm the workplace, but no one discusses how to actually use the tools. Here's 12 Dos and Don’ts of email and calendar...

By Justin Burniske | May 17, 2018

As with any good booth, we had giveaways! And not those pens that leak in your bag. We looked to, “grow new partnerships” with clients and...

By Justin Burniske | March 29, 2018

Unfortunately, customizations are a double-edged sword. On one hand, they allow the organization to completely mold the AMS to their business needs...

By Justin Burniske | February 22, 2018

Working with a customer relationship management (CRM) system presents a similar problem – people must do work now to reap the benefits later. A CRM...

By Justin Burniske | October 12, 2017

Too often new technology is introduced to an organization at great cost without addressing the strategic purpose or plan for the tool. This results...

By Justin Burniske | September 28, 2017

Now, before you start hyperventilating, let me hand you a figurative paper bag and tell you there is another way. Redesigning your website does not...

By Justin Burniske | May 2, 2017

“OMG – what is that smell?” Nothing seems to bring a company to its knees like a terrible smell in the office refrigerator. Within...

By Justin Burniske | March 7, 2017

You know what’s no fun? Chores. They are what you might call a, “necessary evil.” One of the hardest transitions in life is when you first...

By Justin Burniske | September 29, 2016

With many millennials having challenges finding the right work opportunities, associations are uniquely positioned to support them by offering...

By Justin Burniske | September 22, 2016

It’s an intimate event where association professionals can get an up-close look at a bunch of different AMS (association management systems)...

By Justin Burniske | August 25, 2016

Everyone gets complaints. Complaints about their service, complaints about their products, complaints about the cost, complaints about the noise...

By Justin Burniske | July 29, 2016

No one would argue that a website is an essential component of any new business. Even my grandmother has a website! Yet for so many organizations...

By Justin Burniske | January 5, 2016

At fusionSpan, 2015 was an exciting year with a lot of growth, but that doesn't mean we didn't have time to take...

By Justin Burniske | November 5, 2015

At this point everyone will agree that software systems have permeated all areas of business. From HR to Marketing to Accounting to Customer...

By Justin Burniske | August 28, 2015

Looking to do something a little different for your next team-building outing? Take a look at Topgolf, a fun group activity that feels a lot like...

By Justin Burniske | August 4, 2015

Here we dive further into what steps association’s can take now to become more member focused. Did you miss part 1 of the conversation? Dr....

By Justin Burniske | July 23, 2015

API: Application Programming Interface. A vague phrase that offers little insight if you’re not a computer science major, yet if you’ve...

By Justin Burniske | July 15, 2015

Part 1 of our conversation focuses on common mistakes associations make around engagement. Make sure to sign up to receive email notifications from...

By Justin Burniske | June 22, 2015

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of...

By Justin Burniske | May 13, 2015

With technology today almost anything can be automated. Yet so many organization are unwilling to invest capital to automate mundane tasks in order...

By Justin Burniske | March 12, 2015

I recently had the opportunity to present at AUDC in Austin, TX during their Ignite session. The Ignite session requires individuals to present 20...