The fusionSpan Blog
Membership
Engagement Plan for nonprofits
MembershipStrategic ConsultingIf you're a nonprofit leader, you know how important it is to keep your constituents engaged. But sometimes, hitting those high-touch-point...
Read the full articleRethinking Marketing Automation And Your Membership Lifecycle
Marketing AutomationMembershipMany association professionals are undoubtedly aware of the membership life cycle of Awareness, Recruitment, Engagement, Renewal, and Reinstatement....
Read the full articleCreate Better Membership Dashboards With Apache Superset
MembershipDashboards have always been a crucial part of analytics. As the demand for Business Intelligence (BI) tools increase each year, the amount...
Read the full articleVIDEO BLOG: Moving your association to focus Outside-In
MarketingMembershipHere we dive further into what steps association’s can take now to become more member focused. Did you miss part 1 of the conversation? Dr....
Read the full articleVIDEO BLOG: Association Engagement – returning the focus to members
MembershipStrategic ConsultingPart 1 of our conversation focuses on common mistakes associations make around engagement. Make sure to sign up to receive email notifications from...
Read the full articleConnecting with Users
MembershipStrategic ConsultingI recently had the opportunity to present at AUDC in Austin, TX during their Ignite session. The Ignite session requires individuals to present 20...
Read the full articleHot Topic – Salesforce Based Platforms
Association Management Solutions (AMS)MembershipThere has been lots of buzz lately in ASAE’s Collaborate community regarding Salesforce based AMS/CRMs for associations. Since we’ve got our...
Read the full articleMy First Tech Conference
EventsMembershipAs I enter the large exhibit hall at the Gaylord National Resort and Conference Center, I’m immediately surrounded by hundreds of people, all here...
Read the full articleDear Betty: Something Different for the Holidays
MarketingMembershipDear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and boxes of chocolates and cans of popcorn to...
Read the full articleSummer Interns for Your Small Staff Association
MembershipStrategic ConsultingSummer break is quickly approaching and it is a great time to consider hiring an intern. Let’s face it, your small staff association can use all...
Read the full articleDear Betty: How do we know what to include for FREE in memberships?
MarketingMembershipMany of the programs, products, and services you offer to members should also be offered to non-members for a fee, and when you’re also charging...
Read the full articleI am a millennial. What can your association offer me?
MarketingMembershipI wanted to bring back a popular topic that all associations, not only small staff ones, face. We originally addressed it Dear Betty: How do we...
Read the full articleDear Betty: How do we ease the pain of a dues increase?
MarketingMembershipYou know that old saying that the only two things in life that are certain are death and taxes? As any association professional knows, they left one...
Read the full articleMillennials! Leadership! NextGen Association Models! Puppies!
MarketingMembershipOK, so I put some buzz words into the title of this post that will hopefully act as “link bait” for the association community, but hopefully they...
Read the full articleDear Betty: How do we clean up dirty data?
How ToMembershipDear Betty: Our small-staff Association Management Company (AMC) recently acquired a new client. Which is great, but we have a problem. Their data is...
Read the full articleDear Betty: What does your crystal ball say for 2014?
MarketingMembershipIt’s overwhelming for everyone, but, I think, especially for small staff executives. Many of these lists seem neither relevant nor even possible...
Read the full articlenetFORUM Pro Consulting Giveaway
EventsMembershipIn the spirit of giving (and with your tight budgets in mind!), this holiday season fusionSpan would like to help a small-staff association by giving...
Read the full articleAnswering Your Members’ Holiday Wishes
EventsMarketingMembershipI love Sarah Hill’s recent post for the MemberClicks blog on Answering your Members’ Holiday Wishes. It comes at the perfect time as we...
Read the full articleDear Betty: Why don’t our chapter members join?
EventsMarketingMembershipDear Betty, We have a lot of non-members at our conference. I mean A LOT: 43% of our annual conference...
Read the full articleProcess Documentation… Why do I need that?
MembershipStrategic ConsultingAs association IT staff, we are involved in a number of un-ideal tasks: running the graveyard shift, adopting...
Read the full articleDear Betty: How do we leverage pop culture moments to attract people to our site?
MarketingMembershipWe are a 109-year-old organization and, while our members are not quite THAT old, they are aging and, as a result, our membership growth has...
Read the full articleDear Betty: How do we get members to read our communications?
MarketingMembershipDear Betty, I’m at my wit’s end! I can’t tell you how often my members tell me they don’t know the...
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