Many association professionals are undoubtedly aware of the membership life cycle of Awareness, Recruitment, Engagement, Renewal, and Reinstatement. The concept can be pushed further since your relationship with members does not look the same year after year, instead, it evolves. Thinking about the membership life…
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Forms are very common features on association websites to collect information from visitors, regardless of if they are members or not. The information gathered on forms can help turn anonymous visitors into identified prospects. For example, when a visitor provides an email address in the…
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Sending the first email on your association’s new email marketing platform can be exciting and probably a bit nerve-wracking. Over the past few months, you have worked with an implementation partner to configure the system and ensure it integrates properly with your CRM, helping you…
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