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Session Spotlight: Maximizing ROI with Salesforce

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By Carla Yvonne Murphy |April 10, 2018

Gayathri Kher Join fusionSpan’s Co-Founder and President Gayathri Kher with Community Brands Membership Software Evangelist and founder of NimbleUser Sig VanDamme as they share real-life use cases of how tools like Pardot, SalesCloud, and Cirrus Insight can be implemented with Nimble AMS in their session Maximizing ROI with Salesforce at Xperience 2018.

One of the greatest strengths of Nimble AMS is that it’s built on top of the most popular customer relationship management (CRM) system in the world – Salesforce. With that comes the ability to leverage tools that are beyond the basic CRM. Take your customer analytics to the next level by implementing additional tools that complement your Nimble AMS set-up to track customer journey, improve member engagement, increase member retention, and accomplish targeted marketing.

In case you missed it, we recently announced that fusionSpan will present four sessions on Salesforce, Nimble AMS, netFORUM Enterprise and netFORUM Pro at Community Brands’ new annual conference, Xperience 2018 on May 6-9 at the Walt Disney World Swan and Dolphin Resort in Florida. Make sure to visit us at Booth 8 for a chance to win 20 hours of free Salesforce consulting.

Carla Yvonne Murphy
Session Spotlight: Maximizing ROI with Salesforce

Carla Yvonne comes with about 20 years of global Human Resources and Talent Acquisition experience to oversee and scale people operations that affect team member experience and company culture. She is responsible for programs and initiatives that are focused on engagement, culture, total rewards, career development, DE&I, hiring top talent, and improving team member retention rate. She has previously led people teams, built HR infrastructure for start-ups, and helped prior organizations maintain their Best Places to Work status that received in total over 25 employer awards.

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