GCCA leveraged base Salesforce to create a truly custom system that addressed all of GCCA’s needs. Incorporating existing software components, like Blackthorn, Pardot, and Stripe, fusionSpan was able to offer GCCA a custom Salesforce build that met current needs and gave them flexibility to evolve in the future with changing needs.
Here are a few of the key steps that took place:
- Custom Join Process utilizing Salesforce Flows: This allowed for a streamlined join process for all types of memberships to allow for quick data collection, membership assignments and assignments.
- Creation of Membership Terms and Products: Utilizing base Sales Cloud functionality, our team focused on the creation of Pricebooks for each region worldwide for all memberships. “Terms” Objects were created to allow for membership terms to be assigned, tracked and reported on based on the membership type selected.
- “Member” vs “Non-Member” Experience Cloud Page Variations: The fusionSpan team leveraged Salesforce’s Audiences functionality to meet GCCA’s need to have “Member” vs “Non-Member” views in the Experience Cloud portal to allow for a personalized feel for everyone logging in.
- Domain Matching New User Registration: fusionSpan configured a custom New User Registration that allows for users to align themselves with the correct organization during the New User Registration, based on email domain.
- Full Stripe integration: Addressing the purchasing process was a high priority for the team. To give GCCA what it needed without hindering their day-to-day work, fusionSpan did a complete Stripe integration with the custom Salesforce build. This allows Stripe to do the heavy lifting, including all nuanced tax needs and regulations, while also storing all of the sales information in the Salesforce system, giving GCCA accurate and always up-to-date data.
As with every customer story, however, optimized tools and efficient implementations improve daily. fusionSpan today supports GCCA with dedicated, ongoing Administrator support, and is standing by to help the company’s global presence keep its cool — especially when unexpected challenges heat things up.
fusionSpan focuses on supporting Mission Driven Organizations with a focus on Nonprofit and Associations. Our team would love the opportunity to discuss how we can help support your organization's Digital Transformation. For more information on how fusionSpan supports similar organizations, please visit our website at https://www.fusionspan.com/ or contact us at https://www.fusionspan.com/contact/.
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