Navigating immediate technical support for NBAA is a top priority for fusionSpan’s Managed Services team. However, the Managed Services team does so much more to support NBAA’s long-term technology strategy.
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- Custom development to accommodate NBAA’s workflows:
NBAA has unique business processes that require customizations to support an optimal end user experience. We conducted discovery and workflow analysis that resulted in a new way to build out event registration and event management based on the needs of the aviation space. We’vealso worked closely with NBAA to understand their membership renewal and dues collection processes, layering on new workflows for joining NBAA, and developing a rate management module for different membership types. We used our Affiliation Accelerator to enhance this development effort, which saved NBAA both time and money.
- Ongoing Technical Support for NBAA:
The fusionSpan team facilitates system upgrades and patches, bug fixes and UAT support, as well as continuing to add new features. While these are standard services for MS, this project revealed some unique challenges based on the collaborative nature of the teams and the quantity of requests.
- Custom development to accommodate NBAA’s workflows:
To ensure a smooth process, we prioritize open lines of communication and a transparent approach to ticket prioritization. All requests are analyzed for urgency and level of effort, and then prioritization is done collaboratively between our project manager and NBAA. We ensure open lines of communication between our development team and theirs, mitigating risk by sharing code and coordinating deployments. Since we have developed processes to facilitate the work between teams, we are true partners in building and managing their AMS.
- Data Collection through implementation of advanced google analytics:
NBAA is interested in understanding the member experience within their digital ecosystem in more depth, and as a first step, wants to gather enhanced data from Google Analytics. fusionSpan will be implementing Google Analytics across their “Become a Member” journey. This requires custom development to integrate Google tags with each step of the join process and collect data so they can understand attrition and facilitate improvements to their system.