fusionSpan’s experience with associations and ISA’s specific needs made it clear where the out-of-the-box Fonteva implementation could be improved upon. Building configurable customizations gave ISA the function they needed and empowered the team to make updates on their own, without relying on fusionSpan for day-to-day needs. Working together as a unified team, fusionSpan helped ISA:
- Implement a stellar MVP: fusionSpan’s Managed Service Team took on ISA’s challenge, roadmapping the enhancements to optimize resources and prioritizing next steps. During the process, fusionSpan built a great MVP while keeping in mind their future needs for the system. Once the system was up and running, both the client and the client’s users were happy with the product and fusionSpan could focus on customizations and enhancements.
- Move away from a lagging eCommerce setup: The old eCommerce system was inefficient, creating extra work for staff and requiring a tremendous amount of maintenance. ISA previously used its own website to host eCommerce items, but checkouts took place in the Fonteva system. This meant the ISA team was managing both the website and Fonteva for each sale that took place. The fusionSpan team integrated the ISA website with Fonteva, reducing the amount of time ISA needs to spend managing the eCommerce aspect of their website, simplifying the process for staff while creating a better experience for the users making purchases.
- Leverage Google Tags: ISA’s original eCommerce platform wasn’t set up in a way that allowed Google Analytics to track purchasing data during the checkout process. By implementing the newest Google Analytics and developing custom code to enable customer tracking through the checkout process, fusionSpan was able to connect ISA with the data they needed.
- Streamline the membership process: fusionSpan simplified the existing process of becoming a member, which provides a better user experience for members, but also creates improved marketing opportunities for ISA. With more data on the membership makeup, ISA is able to target businesses and groups that have a significant audience for training and services. New membership features, like allowing for member referrals and providing a point tracking system where members could earn and use points, provide users with further benefits.
- Manage ongoing needs: ISA’s goal with fusionSpan as a partner is to continue to offer its members improved experiences and services. To do this, they rely on the Managed Services team to help them navigate new pain points and technology changes. To make the most of their time with fusionSpan, the Managed Services team created configurable customizations that ISA can access and change as needed, like creating custom labels where possible, so text can be updated to reflect new language, dates, and other small, but important, details. This reduces ISA’s need to use their Managed Services hours for maintenance, and instead allows them to continue evolving their systems and processes.
