Using Salesforce for Donor Management
Salesforce donor management provides a fundraising solution that helps nonprofit organizations continue to grow and track data about their donors. Within your donor management system (DMS), contact information, activity tracking, financial capacity, history, and engagement can be recorded, allowing your organization to monitor success and engage with donors in a more segmented and personalized manner.
Donor management can be executed using Nonprofit Cloud, which is Salesforce’s own Nonprofit industry cloud native within the Salesforce CRM. Combined with Marketing Cloud and Experience Cloud, and streamlined by fusionSpan, Salesforce will enable you to manage and build relationships with donors through nurturing and personalized follow-ups.