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Being Digital-First
By Rhoni Rakos | May 23, 2022

Most modern business leaders are still underutilizing the power of technology in today’s digital world. But, in reality, being digitally first does not imply having all of the software tools available; rather, it entails having the proper ones.

Technology is essential, but it’s only a piece of the puzzle. A digital-first strategy must be customer-centric to be successful. Keep your customers top of mind, and you’ll be on your way to success. 

Consider how a shift to digital thinking and a focus on a larger digital strategy might benefit your company in the long run rather than focusing on a specific technology or tool designed to implement a digital process. For example, businesses can use a digital-first mindset to improve service delivery, customer support, workforce planning, and recruitment.

How does Being Digital- Frist helps Businesses?

There is no doubt that businesses need to be digital to stay ahead of the curve. However, many business owners are unsure how being digital can help their business.

  • The first way that being digital can help businesses is by increasing efficiency. When businesses can digitize their processes, they can streamline inefficiencies and save time. In addition, digitizing processes can also help businesses automate tasks, freeing employees’ time to focus on more critical tasks.
  • Another way that being digital can help businesses is by improving customer service. Businesses that are able to understand the ideal customer experience and translate it seamlessly into a digital one are poised to demonstrate value, capitalize on personalization, and enhance connection with their customers. In addition, being digital can also help businesses build trust with their customers as they can show that they are up-to-date with the latest trends and technologies.
  • Finally, being digital can help businesses save money. When businesses digitize their processes, they can reduce their overhead costs. In addition, digitizing can also help businesses take advantage of new technologies, resulting in process improvements and cost savings. For example, cloud-based solutions are often more affordable than traditional on-premise solutions.

Ways to approach Digital Transformation

There is no tried-and-true gold standard for approaching digital transformation because it is new. However, it helps to keep a few things in mind when looking for ways to better your business by turning digital:

  • Enabling consistency across different channels: Customers and staff alike expect the same process and outcome on the web and mobile devices. While the content displayed can and should be tailored to the device, the process for ordering a product, scheduling a service, or contacting customer care should be the same whether the user is on any device. Likewise, employees should be able to access files, submit reports, and pass projects along just as effortlessly, either on the move or at home.
  • Experience is the new attention: As more organizations and services vie for our attention, it’s becoming increasingly crucial for forward-thinking enterprises to provide integrated experiences into our daily lives. Designing thoughtfully integrated experiences across your delivery channels creates regular positive touchpoints with your customers. We are more likely to develop a habit of a digital experience if it is simple, familiar, and smooth.
  • Being Digital means being agile: Companies that embrace cutting-edge technologies and agile practices can better keep up with changing times and adapt quickly to changing market conditions. This agility is a crucial advantage in today’s fast-paced business landscape, where competition can come from anywhere, and businesses need to respond rapidly and effectively to stay relevant. Adopting lean processes streamlines operations by eliminating waste and redundancy throughout the organization. In addition, by optimizing the flow of information, resources, ideas, and tasks within a company, these lean processes enable teams to respond more quickly and effectively to changing business needs and technologies.

Overall, by staying on top of the latest technological advancements and adopting best practices for being digital, businesses are better able to keep up with changing times and thrive in today’s competitive landscape. So whether you’re an executive or a CIO, it’s essential to take a strategic approach to build your company’s digital future to stay ahead of the curve and stay relevant in the years to come.

At fusionSpan, we specialize in helping companies develop future-facing digital strategies across all digital channels and create agile cultures that embrace new technologies. If you’re interested in learning more or need help getting started, please don’t hesitate to contact us. We would be happy to discuss your needs and see how we can help.

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Rhoni is a digital strategist and customer experience designer with over 10 years in the field designing digital experiences using user-centered research and design strategies. She has focused her career on mission-driven organizations, non-profits and associations, ensuring they using technology to maximize their impact. Rhoni is excited to be developing fusionSpan's Digital Strategy specialization, helping organizations harness the power of intuitive and powerful experiences across their digital ecosystems.