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New Chrome Browser Will Affect Website Tracking and Marketing Efforts
By Susan Baumbach | January 30, 2020How-ToTech Talk

What is Happening and Why? On February 4, 2020, Google Chrome is changing the security around the use of third-party cookies. First of all, what are third-party cookies? A cookie is considered third-party if it has a different domain from the main website. For example, if the domain is “fusionSpan.com” and Pardot (a marketing automation tool) is using... read more

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Technique for Technical Writing
By Meghan Durbin | February 6, 2020How-ToTech Talktechnology

Technical Writing? Let’s start by answering the question – what is technical writing? It’s typically defined as writing direction, instruction, or explanation for specific technological and occupational fields. What used to just be creating how to manuals has evolved into encompassing all sorts of documentation for technical processes; it’s a way of communicating steps for technology in a... read more

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Keeping Remote Teams Engaged and Accountable
By Rebecca Breeden | March 19, 2020AssociationBest PracticesTech Talk

Gayathri Kher Co-Founder & President This is a good time for associations to look at their project lists and re-prioritize projects that were tabled due to all-consuming events, staff bandwidth, and travel. Many of you may be grappling with how to keep teams productive, accountable, and engaged as we all adjust to the new normal of fully remote... read more

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Give Your Remote Workforce A Sense of Engagement
By Pardieu Kapepula | April 30, 2020How-Tohuman resourcesTech Talk

The current pandemic has fundamentally transformed the workplace. Remote work is no longer a luxury but for many a basic necessity. For some employees, working from home may be business as usual but for many others, it is likely a slightly more stressful adjustment to make. While working from home may seem appealing at first, it can lose... read more

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Importance of Support Services After a Marketing Platform Implementation
By Susan Baumbach | May 7, 2020consultingmarketing automationsupport

Sending the first email on your association’s new email marketing platform can be exciting and probably a bit nerve-wracking. Over the past few months, you have worked with an implementation partner to configure the system and ensure it integrates properly with your CRM, helping you to send the right email, at the right time, based on your member’s... read more

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Development Tips For Your PowerBI Dashboard
By Alan Luo | May 21, 2020CRMCRM IntegrationsPowerBI

PowerBI is a powerful tool that is able to handle both data transformation and data visualization. In recent years, the developers behind PowerBI have introduced PowerBI online: a new cloud solution where offline PowerBI Desktop users can upload their dashboards and share it with other licensed users. While the new solution is quite useful, PowerBI does contain certain... read more

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Leverage Einstein Prediction Builder For Your Association’s Next Membership Campaign
By Alan Luo | August 31, 2020AnalyticsAssociationBusiness Intelligence

Suppose you are reading this as the marketing manager for your association or organization. Every summer, a number of contacts in Salesforce’s Fonteva platform subscribe to premium memberships. As the marketing manager, you will want to try to understand these members by building dashboards, conducting studies and leveraging statistics. In fact, you might have already done this by... read more

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Fonteva Webinar Sync: Providing Seamless Value to Associations Serving Virtual Events in 2020 and Beyond
By Arden Winner | September 3, 2020Best PracticesFontevaTech Talk

As associations continue to adjust to a socially distanced world, virtual events have become less of a convenience and more of a necessity. It is imperative to provide continued value to members, especially when budgetary constraints are at the forefront of many internal conversations. For existing Fonteva customers, or those investigating a switch to a cutting-edge Association Management... read more

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Improve Your Association’s Customer Service With Salesforce Einstein Bots
By Justin Vo | September 17, 2020Customer ServiceEinsteinmembership

What are Einstein Bots? Whether you know it or not, chances are you have encountered a chatbot while using the internet. Many chatbots can be found immediately when visiting a website, as they exist to greet the visitor and help guide them. Chatbots are designed to simulate human conversation by using scripts and artificial intelligence. An Einstein Bot... read more

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Your AMS Journey: Selection to Adoption – Step 4: Product Partner Chosen, Now What?
By Noel Shatananda | November 12, 2020AssociationTech Talk

You made your product selection, and are excitedly looking forward to implementing your new AMS platform. Now comes the decision to select an implementation partner. Look carefully at who you plan to use to implement your chosen product. You want a team that understands your business, knows how to integrate all the best of breed systems that you... read more

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Leverage Pardot Forms as Lead Generation Tools
By Komal Chauhan | December 17, 2020AssociationBest PracticesMarketing

Forms are very common features on association websites to collect information from visitors, regardless of if they are members or not. The information gathered on forms can help turn anonymous visitors into identified prospects. For example, when a visitor provides an email address in the form while signing up for a free newsletter, you will be able to... read more

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How Do I Love Data? Let Me Count The Ways!
By Catherine Matthews | February 23, 2021Best PracticesdataTech Talk

Valentine’s Day was last week, and at the invitation of my friends here at fusionSpan, I’m popping in to share a few thoughts about my one true love – data! I Love that We Are (Finally) Moving Past Just Talking about Data The past 12 months have brought change in just about every corner of our lives. In... read more

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Create Better Membership Dashboards With Apache Superset
By Alan Luo | March 11, 2021Associationdatamembership

Dashboards have always been a crucial part of analytics. As the demand for Business Intelligence (BI) tools increase each year, the amount associations spend on BI products has followed suit. Robust platforms, such as Einstein Analytics and Domo, mainly charge fees by user count. This in turn might limit the number of users that can see visualizations. Should... read more

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Rethinking Marketing Automation And Your Membership Lifecycle
By Susan Baumbach | June 3, 2021AssociationBest Practicesmarketing automation

Many association professionals are undoubtedly aware of the membership life cycle of Awareness, Recruitment, Engagement, Renewal, and Reinstatement. The concept can be pushed further since your relationship with members does not look the same year after year, instead, it evolves. Thinking about the membership life cycle three-dimensionally is more realistic. Therefore, we now have a Membership Spiral! In... read more

Track Your Association Engagement With Pardot Scoring
By Komal Chauhan | June 18, 2021AssociationBest PracticesMarketing

Many associations want to quantify how engaged their prospects or members are with the organization. While this is ideal, many associations do not have an integrated system that can look at how the user engages across multiple platforms – web, marketing, and CRM. Various marketing tools have the capability of scoring users based on engagement, but the key... read more