What is Tableau CRM and why you should look at Tableau CRM if you use Salesforce?
Salesforce launched an integrated business intelligence solution with Einstein analytics in 2016.
Subsequently Salesforce purchased the BI market leader when they acquired Tableau in 2019. That has lead to Salesforce renaming Einstein Analytics to Tableau CRM. Its expected that more of Tableau’s rich feature set and visualization libraries will make its way into Tableau CRM
According to Salesforce:
“Tableau CRM (formerly Einstein Analytics) is a revolutionary customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to your CRM. It works with any data, from any data source, and it will change the way your company answers critical questions.”