Boosting Engagement and Growth Through Automations

Associations and nonprofits constantly face the challenge of staying connected with their audiences while managing their limited resources. So, how do you stay ahead of the curve? I’ll give you one word: automation.

Think about it. These tools are an efficient way to manage communications with prospects, members, donors, and sponsors. With adoption, you can ensure a consistent and personalized experience for your niche audience and reduce manual oversight. Sounds like a win, right?

Take it a step further and consider the analytics you can receive from automation. The level of precision and adaptability, empowered by data-driven insights, helps deliver timely and relevant content, enabling you to adapt to changes and opportunities as they arise.

Membership Growth

By automating your membership campaigns, you can scale your outreach efforts, engage prospects more effectively, and create a seamless experience for new and existing members. Consider automated journeys as a personalized roadmap that nurtures leads and converts them into active members/donors, enhancing your organization’s growth.

• Personalization at Scale: Campaign Monitor research revealed that segmented email marketing campaigns can lead to revenue increases of as much as 760%. That’s a lot! You can send tailored content based on the subscriber’s behavior, interests, and stage in the membership funnel. 
• Nurture Prospects Efficiently: You can save your teams so much time and focus on higher-ticket items with automated journeys. Achieve this by setting up sequences that automatically follow up with new leads, provide valuable content such as industry insights, success stories, or tips, and encourage them to join. 
• Consistency and Timeliness: According to Double the Donation, 48% of nonprofit donors say regular email communications will keep them engaged and inspire repeat donations. With automated journeys, you can ensure every prospect receives timely and relevant information, keeping your association top-of-mind.

Event Registrations

Enhance your upcoming event registration process by streamlining promotion, personalizing communication, simplifying registration, and ensuring timely follow-ups. By leveraging automation, it will handle everything from initial event promotion to post-event follow-ups, providing a seamless experience for registrants and organizers alike. 

• Efficient Promotion: Automated campaigns can handle email invitations, reminders, and follow-ups, reducing the need for manual email sends, saving time, and getting all the deserving eyeballs for your event.
• Boosted Registrations: According to Bloomreach, personalized emails increase opening rates by 26%, with 80% of consumers more likely to convert and purchase. This is proof that you need to send automated reminders and personalized messages for your event so you can increase registrations! To boost conversion even more, consider simplifying the registration process by including direct links to the registration page and using pre-fill forms, making it quicker and easier for users to complete the registration.
• Enhanced Engagement: By segmenting your audience and sending targeted content, you can engage attendees before, during, and after the event, making them more likely to participate in future events. GetReponse shares that the average open rate of triggered email campaigns is 46%, the click-through rate is 11%, and the click-to-open rate is 24%, so get those triggers ready when users complete an action. 

Sponsorship Opportunities

One of the biggest things for sponsors is getting that personalized experience with associations. You can create tailored workflows to attract, engage, and retain sponsors for your events and initiatives. Embracing automation improves operational efficiency and helps build stronger relationships with sponsors, ultimately driving success in securing and managing that non-dues revenue channel. 

• Targeted Outreach: You can customize the campaign to appeal to different types of sponsors, providing them with relevant information and opportunities based on their interests and previous interactions. This allows you to segment potential sponsors based on industry, sponsorship history, or specific interests. In addition, you can personalize the messaging, highlighting how the sponsorships align with the company’s goals or audience. 
• Streamlined Communication: Ensure your sponsors receive timely updates, reports, and acknowledgments, fostering stronger relationships and increasing the likelihood of repeat sponsorships. Whether reaching out to a handful of potential sponsors or hundreds, automating the journey allows you to manage large-scale campaigns efficiently without increasing staff effort. 
• Data-Driven Insights: Automation tools will provide valuable analytics on sponsor engagement and preferences, such as open rates, click-through rates, and response rates. This data allows you to refine your strategies and improve your offerings so that your sponsors always remember what you have to offer, and you can increase your retention rate.