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Connecting with Users
By Justin Burniske | March 12, 2015AUDC 2015AustinBabies

I recently had the opportunity to present at AUDC in Austin, TX during their Ignite session. The Ignite session requires individuals to present 20 slides, each slide appearing for only 15 seconds, resulting in a five minute presentation. Given the speed of the slides, presenters were encouraged to use more pictures and fewer words so I used my favorite... read more

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Underutilized Technology: Getting the Most of Your System
By Justin Burniske | October 12, 2017AssociationBlogimplementation

Underutilize technology and it will rust away… As part of an office redesign, an organization I used to work at installed all new screens in the conference rooms. They also installed two large touch screen projectors that allowed for an “interactive” presentation. Instead of sitting behind their laptop, the presenter could control their presentation directly from the projection... read more

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Delayed Gratification and your CRM
By Justin Burniske | February 22, 2018AMSAssociationCRM

“Did I lose my special treat?” A frequent question from my son. We’ve created a system in our home where if he behaves, he gets a “special treat” after dinner – usually in the form of 22 minutes of TV. While there are some issues with the system (what’s the leverage for behaving once he’s lost this special... read more

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Your AMS Journey: Selection to Adoption – Step 1: Ask Why
By Noel Shatananda | October 1, 2020AMSAssociationimplementation

Welcome to Your AMS Journey: Selection to Adoption, a blog series presented by fusionSpan. Throughout our work providing consulting, implementation, and support services to non-profits and associations, we have seen our share of successes and challenges that the entire selection and implementation process involves when adopting a new Association Management System (AMS). In this series, we will shed... read more

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5 Ways to Improve Your Next Email Campaign in Mailchimp
By Pravin Shewale and Komal Chauhan | November 5, 2020AssociationBest PracticesDigital Marketing

In today’s age of social media and digital transformation, email is often overlooked as a marketing tool to effectively use to reach members. Email campaigns are an inexpensive option for associations to reach a large group of members and are even still relied upon as the primary form of communication. One email marketing tool that fusionSPAN’s Digital Strategy... read more

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50 Questions to Ask AMS Vendors During Product Selection
By Gayathri Kher | April 29, 2021AMSAssociationconfiguration

This blog was originally published on September 18, 2013. Are you ready for a new Association Management System (AMS)? If you just answered ‘YES’ or ‘MAYBE’ then read on… Finding the right AMS for your organization can be like Prince Charming finding Cinderella. Sure, you have a glass slipper – you know what you want. Now, how do... read more