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Why Your CRM is Like Your Fridge
By Justin Burniske | May 2, 2017CRMCustomer Relationship Managementdata cleanup

“OMG – what is that smell?” Nothing seems to bring a company to its knees like a terrible smell in the office refrigerator. Within minutes the company wide chat/email gets flooded with demands for people to take personal responsibility, denial of any wrongdoing, and a full-on investigation that makes the Spanish Inquisition seem tame. Threats of everything be... read more