What We Stopped Doing

The Hard Decisions Behind Building a Modern Association Tech Stack

On-Demand Webinar 

Your resources – time, people, money, attention – are not infinite. True growth in one area often requires reductions in another.

But in the pursuit of growth, it’s easy to hyper-focus on what to build, buy, or integrate next. This “more is more” mindset misses the mark – unmitigated accumulation actually means bloat, complexity, and waste.

Join us for a candid conversation with association leaders who are asking the important question: What do we need to give up so we keep moving forward?

Learn how to answer the right questions. Watch now!

What do we need to give up so we keep moving forward?

We’ll dig into the technical side: How to identify systems for sunset, how to decide when programs no longer deliver value, and how to evaluate processes, workflows, and customizations for inefficiency and drag.

But we’ll also dig into the human side: how to approach the stakeholders (teams, members, board) about a system that needs to go, how to make space for honest evaluation, and how to keep generating buy-in for continuous change.

You’ll leave this session with:

  • A starting framework for how to decide what stays and what goes
  • How to sunset systems while managing stakeholder resistance
  • Tips for setting a precedent of “why” and “no” before problems take root
  • Real association examples of successful deprecation (and what made it possible)

Sunsetting initiatives often feels like admitting failure, but it’s one of the most strategically sound (if uncommon) moves you can make. Every system you sunset frees up budget. Every program you trim leaves room for another.

Meet the Experts!

Edima Elinewinga

Vice President & Chief Technology Officer | Association of Corporate Counsel

Thad Lurie

Senior Vice President of Digital & Technology | AGU

George Breeden

Chief Learning and Innovation Officer | American Society for Microbiology