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Bio: Rhoni is a digital strategist and customer experience designer with over 10 years in the field designing digital experiences using user-centered research and design strategies. She has focused her career on mission-driven organizations, non-profits and associations, ensuring they using technology to maximize their impact. Rhoni is excited to be developing fusionSpan's Digital Strategy specialization, helping organizations harness the power of intuitive and powerful experiences across their digital ecosystems.

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Transforming nonprofits through business intelligence

Posted on: 29 Feb 2024

In today’s world, data drives so much for nonprofit organizations. Whether it’s to improve member retention with greater personalization or target areas to improve in your member experience, understanding the habits of your members and supporters is vital.

5 best practices for Salesforce change management

Posted on: 29 Feb 2024

Change is a staple of life for any organization. Whether it’s upgrading part of your tech ecosystem, finding more efficient business processes or even updating physical infrastructure, navigating change is something nonprofits and other organizations have to face almost every day.

Salesforce data cleansing: how to ensure data quality for your organization

Posted on: 06 Feb 2024

Data quality is essential for organizations and membership associations. When you want to engage your members with personalized content and communications, or know who to target for renewals and offers, you need clean Salesforce data to make it happen.

Database management for nonprofits

Posted on: 06 Feb 2024

As a nonprofit, keeping track of your supporters and donors and managing member relationships is an essential part of how you fulfill your mission. And whether you have a few people entering and maintaining data or a large team with their own areas of speciality, locking in the best practices for database management is key to making sure your database works for you, not against you.

Salesforce for non-profit organizations

Posted on: 21 Nov 2023

No one will tell you that moving from your current CRM platform to Salesforce is easy, but we can tell you there is an easier way to do it. When nonprofits are ready to make the shift to Salesforce, having the right team in place and the right mindset for the launch makes all the difference.

Retention and engagement: the importance of investing in content personalization

Posted on: 30 Aug 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

What associations need to know about membership experience

Posted on: 17 Aug 2023

Associations depend on their members. And while new members might be attracted by an association’s services, the experience members have when accessing those services is what keeps them coming back – or what causes them to leave.

Being Digital-First

Posted on: 15 Sep 2022

Technology is essential, but it’s only a piece of the puzzle. A digital-first strategy must be customer-centric to be successful. Keep your customers top of mind, and you’ll be on your way to success.