About: Jessica
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Bio: Jessica Richardson is a seasoned senior marketing consultant with over a decade of experience in the association and non-profit space. As a certified e-marketer, she excels in strategizing to help clients' brands resonate with niche audiences. Her expertise includes crafting content to amplify clients' voices, developing and executing co-marketing plans, creating marketing engagement programs, managing client relations, and designing creative assets. A thought leader in her field, Jessica continuously learns from other industry organizations to stay ahead of trends and best practices. Her dedication and strategic insights make her an invaluable asset in the marketing realm.
Posts by Jessica:
2024 Rewind: The Greatest Hits of Innovation and Impact
Posted on: 08 Jan 2025
As 2024 wraps up, let’s hit rewind and celebrate the year that was—Spotify-style! This year wasn’t just about work; it was a greatest-hits compilation of innovation, collaboration, and transformation. So, grab your metaphorical headphones, and let’s dive into our top tracks of 2024!
Donor Stewardship: Why It’s Important + 3 Strategies
Posted on: 03 Jan 2025
Whether you work for a nonprofit, association, or other fundraising organization, you likely know that donor engagement is essential to advancing your mission. Supporters want to contribute to organizations that not only do good work in the community but also make them feel like an integral part of their efforts and achievements.
Event Management: What Association Professionals Should Know
Posted on: 27 Dec 2024
As an association professional, you likely juggle many responsibilities. From recruiting new members to retaining your current member base, maintaining a thriving association takes a lot of work.
Unlocking the Power of Personalized Marketing: From Building Blocks to Breakthroughs
Posted on: 03 Dec 2024
You’ve heard it once; you’ll hear it again, but let’s be honest—personalization isn’t just a buzzword; it’s a game changer. In a world where every inbox and social media feed is overflowing with marketing messages, it’s no longer enough to share boilerplate content about member benefits or events. What truly matters is the ability to connect deeply with your audience.
The AMS Model is Evolving: What to Consider When Revising Your Association Tech Stack
Posted on: 19 Nov 2024
Creating the ideal tech stack for associations has evolved beyond merely selecting an AMS and assuming that’s enough. Our recent webinar directly addressed this shift, featuring insights from industry experts Reggie Henry of ASAE, Gretchen Steenstra of DelCor, and Noel Shatananda of fusionSpan, all of whom have storied histories in the association technology space. They highlighted several key points, such as the pros and cons of using a hub-and-spoke model, exploring alternatives like iPaaS (Integration Platform as a Service), and emphasizing that the true core of any tech stack should be a deep understanding of your organization and its members.
The Do’s And Don’ts for Winning Executive Buy-In for Technological Change
Posted on: 30 Oct 2024
Let’s face it. Securing executive buy-in for technological innovation can be challenging. Association and nonprofit leaders must see beyond the immediate allure of a new tool to understand its alignment with long-term organizational goals, customer satisfaction, and operational efficiency. fusionSpan hosted a webinar with industry experts, including Juan Sanchez from Inteleos, Tadu Yimam from NACUBO, Sandy Minners from ABA, and PJ Sawchuk from Epic Solution Partners, to discuss this very topic.
Elevate Your Member Journey with CRM + Data + AI + Trust
Posted on: 08 Oct 2024
Associations consistently face growing pressure to meet their members’ evolving expectations. With the challenges of a new economy come higher expectations for more personalized, meaningful interactions across every channel. To succeed, associations must adapt by becoming more member-centric, data-driven, and technologically equipped.
Boosting Engagement and Growth Through Automations
Posted on: 26 Sep 2024
Associations and nonprofits constantly face the challenge of staying connected with their audiences while managing their limited resources. So, how do you stay ahead of the curve? I’ll give you one word: automation.
Setting Sail With The Emerging Technology Strategic Readiness Framework
Posted on: 29 Aug 2024
Picture yourself standing on the edge of a cliff, gazing at the ocean, with the horizon filled with exciting and scary possibilities. That’s what emerging technology feels like—innovative advancements that are just starting to make waves but hold the potential to change the way we operate, communicate, and connect. From AI to 5G networks or gene therapy to robotics, these technologies are transforming industries and knocking on your organization’s doors, asking: Are you ready?
Understanding and Implementing Data Governance: Unlocking the Power of Data in Modern Organizations
Posted on: 03 Jul 2024
In today’s data-driven world, organizations that harness the power of data thrive. Data governance is about managing data and using it correctly, securely, and efficiently. A well-executed data governance framework has the potential to revolutionize an organization’s operations, making it more data-driven, efficient, and compliant, thereby significantly impacting its success.