PODCAST: Salesforce with Kristan Singleton

Salesforce, by its very name, sounds like a product that only for-profit companies can leverage. Yet, as Kristen Singleton – Director of Tools and Technologies at Education Resource Strategies (ERS) – explains, Salesforce can play a significant role in the information management at non-profit organizations as well. On this podcast we discuss how ERS is leveraging Salesforce, challenges they faced in transitioning to using a CRM, as well as several of the features ERS has started using that go beyond just managing contacts. We also get into how ERS has integrated Salesforce with their online tools, allowing them to better understand the value the tools offer and how people are leveraging the tools.

By Justin Burniske | September 1, 2016
PODCAST: Business Intelligence Tools with Mike Fletcher

Talking business intelligence (BI) tools with Mike Fletcher, the Director of Information Technology at the Endocrine Society. Mike recently went through the process of finding a BI tool, ultimately deciding on Power BI. We discuss why he wanted a BI tool, the process of picking a BI tool, some of the advantages the tool offers over using Excel, and features that you should consider when picking your own tool.

By Justin Burniske | August 15, 2016
Your association is using Twitter wrong – and that’s okay

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at […]

By Justin Burniske | June 22, 2015
In-House vs. Out-of-House Badge Printing

Anyone who’s been involved with event registration knows that there can be many speed bumps along the path before reaching the end goal: a successful event that provides a positive experience for the customers (and staff!). Since I work with a few companies for their event registration processes, I decided to share some of my […]

By Jessica Sansaet | February 6, 2015
fusionSpan Holiday Party

Last Friday the fusionSpan team got together to celebrate the holidays. We shared great food, libations, and many laughs. Our talented party planner, Linh, prepared a wonderful spread, with the help of our baker, Jessica, and chef, Sheree. We had a blast playing holiday themed games such as Stocking Surprise, the Present Unwrapping Challenge and […]

By Sheree Santantonio | December 23, 2014
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