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How Associations Can Leverage A Project Management Office
By Stephanie Lovett | August 6, 2020Membership ManagementProject management

While the general concept of project management is undoubtedly utilized by associations for key initiatives like events and membership management, many associations can augment their various teams’ efficiency and program effectiveness by establishing a Project Management Office (PMO). For anyone unfamiliar with this term, a PMO is defined as “an organizational structure that standardizes the project-related [and/or program-related]... read more

MarketingAutomation_Susan
Rethinking Marketing Automation And Your Membership Lifecycle
By Susan Baumbach | June 3, 2021AssociationBest Practicesmarketing automation

Many association professionals are undoubtedly aware of the membership life cycle of Awareness, Recruitment, Engagement, Renewal, and Reinstatement. The concept can be pushed further since your relationship with members does not look the same year after year, instead, it evolves. Thinking about the membership life cycle three-dimensionally is more realistic. Therefore, we now have a Membership Spiral! In... read more