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Importance of Support Services After a Marketing Platform Implementation
By Susan Baumbach | May 7, 2020consultingmarketing automationsupport

Sending the first email on your association’s new email marketing platform can be exciting and probably a bit nerve-wracking. Over the past few months, you have worked with an implementation partner to configure the system and ensure it integrates properly with your CRM, helping you to send the right email, at the right time, based on your member’s... read more

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Rethinking Marketing Automation And Your Membership Lifecycle
By Susan Baumbach | June 3, 2021AssociationBest Practicesmarketing automation

Many association professionals are undoubtedly aware of the membership life cycle of Awareness, Recruitment, Engagement, Renewal, and Reinstatement. The concept can be pushed further since your relationship with members does not look the same year after year, instead, it evolves. Thinking about the membership life cycle three-dimensionally is more realistic. Therefore, we now have a Membership Spiral! In... read more