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How to Write A Press Release
By Sheree Santantonio | January 30, 2015audienceForbesHow-To

In February of last year our good friend Alexi Turbow began a 3 part blog post series entitled “Why The Press Release?“. We know you all have been on the edge of your seats waiting for the next installment, so here it goes! There are many great step-by-step articles out there on press releases, but they don’t really... read more

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New Chrome Browser Will Affect Website Tracking and Marketing Efforts
By Susan Baumbach | January 30, 2020How-ToTech Talk

What is Happening and Why? On February 4, 2020, Google Chrome is changing the security around the use of third-party cookies. First of all, what are third-party cookies? A cookie is considered third-party if it has a different domain from the main website. For example, if the domain is “fusionSpan.com” and Pardot (a marketing automation tool) is using... read more

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Technique for Technical Writing
By Meghan Durbin | February 6, 2020How-ToTech Talktechnology

Technical Writing? Let’s start by answering the question – what is technical writing? It’s typically defined as writing direction, instruction, or explanation for specific technological and occupational fields. What used to just be creating how to manuals has evolved into encompassing all sorts of documentation for technical processes; it’s a way of communicating steps for technology in a... read more

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Give Your Remote Workforce A Sense of Engagement
By Pardieu Kapepula | April 30, 2020How-Tohuman resourcesTech Talk

The current pandemic has fundamentally transformed the workplace. Remote work is no longer a luxury but for many a basic necessity. For some employees, working from home may be business as usual but for many others, it is likely a slightly more stressful adjustment to make. While working from home may seem appealing at first, it can lose... read more

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Leverage Einstein Prediction Builder For Your Association’s Next Membership Campaign
By Alan Luo | August 31, 2020AnalyticsAssociationBusiness Intelligence

Suppose you are reading this as the marketing manager for your association or organization. Every summer, a number of contacts in Salesforce’s Fonteva platform subscribe to premium memberships. As the marketing manager, you will want to try to understand these members by building dashboards, conducting studies and leveraging statistics. In fact, you might have already done this by... read more