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Google’s “Mobile-Friendly” Update – What Does It Mean To Your Association?
By Gayathri Kher | April 22, 2015AssociationGoogleindex

Yesterday, April 21, 2015, Google went live with the search algorithm that will boost the rankings of mobile-friendly pages. Let’s take a look at what this means to your Association: When was this first announced? Google released that they are experimenting with a new mobile friendly ranking algorithm in December 2014 and announced it officially in February 2015. What is this algorithmic update and whom... read more

How Google Analytics Can Improve Your Association’s Digital Presence
By Adam Hinkel | November 19, 2020AssociationDigital StrategyGoogle

As an association in an increasingly digital world, providing value to members through online-content is essential. However, it can be difficult to determine whether or not that value is truly being delivered without knowing how users are interacting with the content on your website. By using Google Analytics, associations can measure return on investment, identify which digital strategies... read more