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I am a millennial. What can your association offer me?

I wanted to bring back a popular topic that all associations, not only small staff ones, face. We originally addressed it Dear Betty: How do we leverage pop culture moments to attract people to our site? This topic is a very important issue – how to get young people, millennials, and recent grads to join. Our members aren’t getting any younger, so we need some new blood.  

By Linh Hoang | April 4, 2014
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Smart Marketing for Associations on Valentine’s Day

Happy Valentines Day! Associations that represent greeting cards, flowers and chocolates are having a great day but you can get in on the action too! According to the Retail Advertising and Marketing Association, the average consumer spends $116.21 on Valentines Day and here’s what they’re spending it on: Gifts Most Often Given on Valentines Day (Allowing for multiple gifts given) Candy 47.5 % Flowers 34.3 % Cards 52.1 % Jewelry 17.3 % Dining / Eating Out…

By Linh Hoang | February 14, 2014
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Designating Staff for Social Media

Communication skills are important to all aspects of life, including work. It doesn’t matter if your expertise is in political science, economics or journalism – everyone needs to be able to communicate. This means anyone within your organization can be tapped to work on your organization’s social media campaign. How do you find the right person within your organization? First, get to know your staff’s social media skills. If you already have a staff member…

By Alexi Turbow | November 26, 2013