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Dear Betty: How do we ease the pain of a dues increase?
By Dear Betty | March 18, 2014Associationbenefitsboard

Dear Betty, At the request of our Board, our association recently worked with a consultant to evaluate our membership structure. The consultant strongly recommended increasing our dues rates. I’m worried about the impact this will have on our retention rate. How do I explain an increase in dues to our members? How do I ease the blow for... read more

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Dear Betty: How do we know what to include for FREE in memberships?
By Dear Betty | April 14, 2014benefitsdiscountfee

Dear Betty: Should everything we offer (webinars, events, discount cards, publications, etc.) be included with membership? Or should members have to pay an additional fee for some of our programs, products, and services? Should everything also be available for a fee to non-members? Or should some stuff not be offered to non-members at all? How do we know... read more

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Go Small Businesses and Associations!
By Linh Hoang | June 27, 2014benefitsbig impactbranding

I recently read an article about the advantages of a large business. I wanted to take this chance to champion the small business/association. How do we turn these advantages for large businesses into advantages for our small staff associations? (more…)