Welcome to fusionSpan

There has been lots of buzz lately in ASAE’s Collaborate community regarding Salesforce based AMS/CRMs for associations. Since we’ve got our fingers on the pulse of new trends in the association world, we thought we’d share our thoughts and let you hear from an expert in this arena. (more…)

netFORUM Pro is a widely adopted association management system (AMS). It provides several interfaces that can be used for member interaction. eWeb or “external web” which is a web based interface where members can perform certain actions – like purchase renewals, buy products etc. xWeb is the “XML web service” interface. Mostly a programming API to interact with... read more

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at #60, there model... read more

Teri Carden, founder of ReviewMyAMS.com Welcome to the inaugural fusionSpan Podcast! Our first episode of the Non-Profit Tech Podcast is with the creator of ReviewMyAMS.com, Teri Carden. She discusses the value of an association management system (AMS), how associations are using their AMS, and when it might be time to consider a new AMS. Teri also talks about... read more

Edward Grandi, Executive Director at the National Genealogical Society I got a chance to sit down with Edward Grandi, the Executive Director of the National Genealogical Society. We talked about his approach to leadership, how he works to get the most out of a small staff organization, and what are some of the things front of mind for him going... read more

At this point everyone will agree that software systems have permeated all areas of business. From HR to Marketing to Accounting to Customer Relations, every area requires the staff to utilize some tools or application to complete their job. Yet at many, if not most organizations, there are a mash-up of tools in place that always seem to fall short of... read more

Elizabeth Weaver Engel, CEO and Chief Strategist at Spark Consulting, and Guillermo Ortiz de Zarate, Director, Information Systems, NCARB. This week I got to sit down with Elizabeth Weaver Engel (@ewengel), CEO and Chief Strategist at Spark Consulting, and Guillermo Ortiz de Zarate (@GuillermoOZ), Director, Information Systems, National Council of Architectural Registration Boards, to discuss their recent white paper, “Innovate the Lean... read more

Last month I celebrated my one-year anniversary at fusionSpan as a Digital Strategy Business Analyst, which resulted in a plethora of celebratory emojis on the company’s internal Slack channel. (For anyone with Slack, I highly recommend the Party Parrot emojis!). My job is to help our clients with marketing automation implementations, ranging from Pardot and Marketing Cloud to... read more

Summer means more than vacations and cookouts in the Salesforce world. After being delayed due to COVID-19, the annual Salesforce Summer ’20 Release update will deploy to all production environments by July 20, 2020. This release offers a number of new features and changes, which you may have seen in the sandbox previews that have been available since... read more

Salesforce solutions and WordPress are two of the most widely used platforms globally, and that is certainly true for membership-based organizations. The ability to create a seamless, personalized experience across both platforms requires a type of integration commonly referred to as Single Sign-On (SSO). For fusionSpan and our customers, this process can take one of several forms, but... read more

A few years ago, the association I was working at decided to overhaul and upgrade the organization website. Among many other resources, this project involved the need for staff to coordinate work with an outside vendor in order to re-do the site. Although the website updates were eventually completed, projects rarely go according to plan. Looking back, there... read more

In our latest Non-Profit Tech podcast, fusionSpan’s Justin Burniske and the Urban Land Institute’s (ULI) Vice President of Digital Marketing, Melanie Starkey, deep dive into one of ULI’s latest project’s – the implementation of ULI Learning. As a global non-profit and membership association, ULI was tasked with implementing their Learning Management System (LMS) to deliver online learning for... read more