Your website, products, or programs land better when their design is informed by real user input. But without a structured research process, that input is hard to come by. This package delivers the research, analysis, and recommendations your team needs in 4-6 weeks
We handle research planning, participant recruitment, interviews, and analysis, so you can focus on what matters: building experiences that work for the people you serve.
- Cost -
$12,000 includes 6 participants, 1 hour interview for each participant.
- Timeline -4-6 weeks
Key Benefits
- Reduce guesswork in product and design decisions with direct user input
- Catch and solve usability issues before they turn into lost engagement or costly fixes
- Move faster and more confidently with prioritized, action-ready recommendations
- Build member satisfaction by designing around real user behavior
Package Includes
Kick-Off and Discovery
A kick-off meeting to align on your organization’s research goals, followed by a research plan defining objectives, timelines, target audience, and deliverables.
Test Plan Development
Development of interview questions, task definitions, and clear success metrics. Includes collaborative recruitment of participants from your target audience.
Contextual Interviews and Task Analysis
Execution of the test plan with 6 participant interviews, up to 1 hour each.
Analysis and Recommendations
High-level takeaways and detailed analysis of each question and task, plus actionable recommendations for overall experience improvements and specific usability enhancements.
Comprehensive Report
Full report outlining the process covered, the data assessed, the findings, and recommendations.
Success Stories:
Marketing Cloud in Action
Explore our case studies to see how we’ve transformed challenges into opportunities. Each project reflects our commitment to delivering innovative, user-centric designs that drive meaningful results.
CLIA
Navigating the Future: CLIA’s Global Digital Presence as a Leading Cruise Industry Resource
Digital Strategy
The objective was to gain insights into user expectations when visiting the CLIA website and member portal…