Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at #60, there model... read more
I wanted to bring back a popular topic that all associations, not only small staff ones, face. We originally addressed it Dear Betty: How do we leverage pop culture moments to attract people to our site? This topic is a very important issue – how to get young people, millennials, and recent grads to join. Our members aren’t getting... read more
Image: RGB Social Around this time of year, business tends to slow down and there is an overall lack of motivation to start new projects until after the New Year. However, just because you might not be as compelled as normal to work on your social media strategy does not mean you should give in to that temptation.... read more
Communication skills are important to all aspects of life, including work. It doesn’t matter if your expertise is in political science, economics or journalism – everyone needs to be able to communicate. This means anyone within your organization can be tapped to work on your organization’s social media campaign. How do you find the right person within your... read more
