Welcome to fusionSpan

Resources - The fusionSpan Blog

Blog

News

Awards

Case Studies

o-TWITTER-facebook-scalia-blog-default
Your association is using Twitter wrong – and that’s okay
By Justin Burniske | June 22, 2015AssociationsMarketingnon-profit

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at #60, there model... read more

images-1-scalia-blog-default
Social Media Planning During the Holidays
By Alexi Turbow | December 13, 2013campaignfacebookholiday

Image: RGB Social Around this time of year, business tends to slow down and there is an overall lack of motivation to start new projects until after the New Year. However, just because you might not be as compelled as normal to work on your social media strategy does not mean you should give in to that temptation.... read more

Designating-Staff-for-Social-Media
Designating Staff for Social Media
By Alexi Turbow | November 26, 2013Blogcommunicationfacebook

Communication skills are important to all aspects of life, including work. It doesn’t matter if your expertise is in political science, economics or journalism – everyone needs to be able to communicate. This means anyone within your organization can be tapped to work on your organization’s social media campaign. How do you find the right person within your... read more