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Business Process Automation
How Organizations can benefit from a Business Process Automation application
By Sunil Dua | June 10, 2022Best PracticesConsultingTech Talk

Business Process Automation (BPA) is the application of technology to replace recurring, manual tasks, allowing organizations to focus on more strategic initiatives. This can include automating email communications, membership renewals, payment processes, hiring and onboarding as well as many other functions of an organization. Implementing BPA can help organizations improve efficiency and save time and money. Here are... read more

Business and technology
Being Digital-First
By Rhoni Rakos | May 23, 2022Best PracticesConsultingTech Talk

Most modern business leaders are still underutilizing the power of technology in today’s digital world. But, in reality, being digitally first does not imply having all of the software tools available; rather, it entails having the proper ones. Technology is essential, but it’s only a piece of the puzzle. A digital-first strategy must be customer-centric to be successful.... read more

Difference between Data Security & Data Privacy
Data Security & Data Privacy: their relation and their differences
By Manav Kher | April 13, 2022membershipNewsletterTech Talk

Data security and data privacy are commonly used interchangeably, but though they are linked, they are distinct terms that serve different scopes. Difference between Data Security & Data Privacy Confidentiality, availability, and integrity of information are used to describe data security. It’s all about the policies and procedures businesses put in place to safeguard personal data against unauthorized... read more

SF Blog
Salesforce Spring ’22 Release – what’s new
By Tracy Utterback | February 3, 2022AMSSalesforceTech Talk

Salesforce is constantly releasing new features and updates to their platform. The Spring ’22 Release is no different, with a ton of new features to help users be more productive and effective. In this blog post, we’ll highlight some of the most important changes and how they can benefit you. So whether you’re already using Salesforce or are... read more

Strategic Online Planning
The Advantages Of Online Strategic Planning
By Carol Hamilton | December 8, 2021Best PracticesConsultingTech Talk

Most people think of strategic planning as a marathon 8- or 10-hour or 2-day retreat. You process lots of information, discuss, debate and brainstorm. You have lunch brought in so you can work without a break. You fill flip chart after flip chart with ideas. Then, around mid-afternoon, when it’s time to start making important decisions, you’ve hit... read more

Pardot HML
Conditional Personalization Using Pardot’s Handlebar Merge Language
By Komal Chauhan | September 30, 2021Best PracticesTech Talk

Marketers already know that personalization is a key component to success in email communication. This personalization goes beyond “Hello, Komal” and can be used to provide relevant information to contacts. For example, users would include a contact’s Member ID or membership level when communicating about upcoming renewals. Handlebar Merge Language is named for the curly brackets around the... read more

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Automated Journey Tips & Tricks
By Susan Baumbach | August 5, 2021Best PracticesConsultingTech Talk

Automated Journeys are a key capability of marketing automation tools for associations. These journeys can be thought of as a detailed map showing the experience a customer or member will have with your organization. One of the primary reasons for moving to a new tool is the inability of the legacy platform to successfully automate critical journeys, such... read more

Dashboard Analytics
Create Better Membership Dashboards With Apache Superset
By Alan Luo | March 11, 2021Associationdatamembership

Dashboards have always been a crucial part of analytics. As the demand for Business Intelligence (BI) tools increase each year, the amount associations spend on BI products has followed suit. Robust platforms, such as Einstein Analytics and Domo, mainly charge fees by user count. This in turn might limit the number of users that can see visualizations. Should... read more

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How Do I Love Data? Let Me Count The Ways!
By Catherine Matthews | February 23, 2021Best PracticesHow-TosTech Talk

Valentine’s Day was last week, and at the invitation of my friends here at fusionSpan, I’m popping in to share a few thoughts about my one true love – data! I Love that We Are (Finally) Moving Past Just Talking about Data The past 12 months have brought change in just about every corner of our lives. In... read more

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Your AMS Journey: Selection to Adoption – Step 9: UAT & Training
By Noel Shatananda | February 18, 2021AMSAssociationBest Practices

Your organization has been hard at work throughout the implementation and data conversion phases of the project. The team has made great progress, but all the activity has been predominantly conducted by the core project team working on perfecting individual modules of the overall project. The testing that has occurred so far is unit/module level testing. It’s time... read more

Hand flips a block changing 2020 to 2021. New year beginning. Holidays and Christmas.
The One New Year’s Resolution Every Association Should Make
By Meghan Durbin | January 13, 2021Best PracticesTech Talk

As we close 2020 and move into 2021, association leaders may be looking for ways to increase their organizational efficiencies – a kind of new year’s resolution. Association leaders should resolve to review how technology supports the organization’s processes. Unfortunately, many organizations delay examining their use of technology, taking an “If it ain’t broke, don’t fix it” approach,... read more

Leverage-Pardot-Forms-as-Lead-Generation-Tools
Leverage Pardot Forms as Lead Generation Tools
By Komal Chauhan | December 17, 2020AssociationBest PracticesMarketing

Forms are very common features on association websites to collect information from visitors, regardless of if they are members or not. The information gathered on forms can help turn anonymous visitors into identified prospects. For example, when a visitor provides an email address in the form while signing up for a free newsletter, you will be able to... read more

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Your AMS Journey: Selection to Adoption – Step 4: Product Partner Chosen, Now What?
By Noel Shatananda | November 12, 2020AssociationTech Talk

You made your product selection, and are excitedly looking forward to implementing your new AMS platform. Now comes the decision to select an implementation partner. Look carefully at who you plan to use to implement your chosen product. You want a team that understands your business, knows how to integrate all the best of breed systems that you... read more

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Your AMS Journey: Selection to Adoption – Step 2: Always Have a Request for Proposal
By Noel Shatananda | October 16, 2020AMSAssociationTech Talk

As an organization that specializes in AMS support and implementation, we typically step in after the selection of an Association Management System has already been made by your organization. Our first step is to ask the AMS partner or association for their Request For Proposal, but a surprising number of clients never issue one. What is a Request... read more

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Non-Profit Tech Podcast: Cut Through The Clutter with Elizabeth Weaver Engel and Hilary Marsh
By Justin Burniske | September 24, 2020AssociationPodcastTech Talk

In our latest Non-Profit Tech Podcast, fusionSpan’s Justin Burniske talks content creation with Hilary Marsh, Chief Strategist of the Content Company and returning guest Elizabeth Weaver Engel, Chief Strategist of Spark Consulting, LLC. Associations are content machines, and we are all looking for ways to reduce the load on staff through effective content curation. Tune in as the... read more

Virtual-Events-in-2020-and-Beyond
Fonteva Webinar Sync: Providing Seamless Value to Associations Serving Virtual Events in 2020 and Beyond
By Arden Winner | September 3, 2020AcceleratorBest PracticesFonteva

As associations continue to adjust to a socially distanced world, virtual events have become less of a convenience and more of a necessity. It is imperative to provide continued value to members, especially when budgetary constraints are at the forefront of many internal conversations. For existing Fonteva customers, or those investigating a switch to a cutting-edge Association Management... read more

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Leverage Einstein Prediction Builder For Your Association’s Next Membership Campaign
By Alan Luo | August 31, 2020AnalyticsAssociationBusiness Intelligence

Suppose you are reading this as the marketing manager for your association or organization. Every summer, a number of contacts in Salesforce’s Fonteva platform subscribe to premium memberships. As the marketing manager, you will want to try to understand these members by building dashboards, conducting studies and leveraging statistics. In fact, you might have already done this by... read more

Tired sleepy woman working at office desk and holding a cup of coffee, overwork and sleep deprivation concept
Give Your Remote Workforce A Sense of Engagement
By Pardieu Kapepula | April 30, 2020How-Tohuman resourcesTech Talk

The current pandemic has fundamentally transformed the workplace. Remote work is no longer a luxury but for many a basic necessity. For some employees, working from home may be business as usual but for many others, it is likely a slightly more stressful adjustment to make. While working from home may seem appealing at first, it can lose... read more

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Keeping Remote Teams Engaged and Accountable
By Rebecca Breeden | March 19, 2020AssociationBest PracticesTech Talk

Gayathri Kher Co-Founder & President This is a good time for associations to look at their project lists and re-prioritize projects that were tabled due to all-consuming events, staff bandwidth, and travel. Many of you may be grappling with how to keep teams productive, accountable, and engaged as we all adjust to the new normal of fully remote... read more

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Technique for Technical Writing
By Meghan Durbin | February 6, 2020How-ToTech Talktechnology

Technical Writing? Let’s start by answering the question – what is technical writing? It’s typically defined as writing direction, instruction, or explanation for specific technological and occupational fields. What used to just be creating how to manuals has evolved into encompassing all sorts of documentation for technical processes; it’s a way of communicating steps for technology in a... read more

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New Chrome Browser Will Affect Website Tracking and Marketing Efforts
By Susan Baumbach | January 30, 2020How-ToTech Talk

What is Happening and Why? On February 4, 2020, Google Chrome is changing the security around the use of third-party cookies. First of all, what are third-party cookies? A cookie is considered third-party if it has a different domain from the main website. For example, if the domain is “fusionSpan.com” and Pardot (a marketing automation tool) is using... read more