Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at #60, there model... read more
Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we can’t just copy it outright, but is there anything associations can learn from the phenomenal success of this viral campaign? Gentle Reader: Ah yes, I think the entire nonprofit industry (both... read more
Congratulations to Caroline from the South Carolina Bankers Association for winning fusionSpan’s 2014 netFORUM Pro Consulting Giveaway. We look forward to working with you in 2015! (more…)
With each new year, we reflect on as many of the last 365 days we can remember while simultaneously resolving to [insert unattainable New Year’s resolution here]. For me, 2014 was a big year with more resolutions checked off the list than I had anticipated. Topping the list are wedding plans coming together, travel adventures from Costa Rica... read more
I recently read an article about the advantages of a large business. I wanted to take this chance to champion the small business/association. How do we turn these advantages for large businesses into advantages for our small staff associations? (more…)
