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How to Write A Press Release
By Sheree Santantonio | January 30, 2015audienceForbesHow-To

In February of last year our good friend Alexi Turbow began a 3 part blog post series entitled “Why The Press Release?“. We know you all have been on the edge of your seats waiting for the next installment, so here it goes! There are many great step-by-step articles out there on press releases, but they don’t really... read more

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Dear Betty: Lessons from the Ice Bucket Challenge
By Dear Betty | January 14, 20152014ALSAssociation

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we can’t just copy it outright, but is there anything associations can learn from the phenomenal success of this viral campaign? Gentle Reader: Ah yes, I think the entire nonprofit industry (both... read more