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Conditional Personalization Using Pardot’s Handlebar Merge Language
By Komal Chauhan | September 30, 2021Best PracticesPardotSalesforce

Marketers already know that personalization is a key component to success in email communication. This personalization goes beyond “Hello, Komal” and can be used to provide relevant information to contacts. For example, users would include a contact’s Member ID or membership level when communicating about upcoming renewals. Handlebar Merge Language is named for the curly brackets around the... read more