Welcome to fusionSpan

A few months ago I discussed how to evaluate your current marketing tool to determine if it fits the associati ...

Managing email communication with your association’s members includes more than the marketing emails that ar ...

The Problem: Boarding schools in North America have experienced a continuous, 15-year decline ...

If you manage your organization’s website, you may already have Google Analytics installed on your site to t ...

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and ot ...

With each new year, we reflect on as many of the last 365 days we can remember while simultaneously resolving ...

Last Friday the fusionSpan team got together to celebrate the holidays. We shared great food, libations, and m ...

As I enter the large exhibit hall at the Gaylord National Resort and Conference Center, I’m immediately surr ...

The holidays are right around the corner and we wanted to take this time to say thank you to everyone who has ...

Dear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and box ...

Has your association conducted a communication audit within the last three years? More specifically, are your ...

Sure you’ve heard of it, but what exactly is a press release? What is its purpose and how do you write o ...

Happy Valentines Day! Associations that represent greeting cards, flowers and chocolates are having a great da ...

First, what on earth is an infograph? Infographs (aka information graphics) are visual representations of inf ...

Dear Betty: As we move into 2014, what trends should small staff executives be paying particular attention to? ...

Around this time of year, business tends to slow down and there is an overall lack of motivation to start new ...

Communication skills are important to all aspects of life, including work. It doesn’t matter if your exp ...

Dear Betty, We have a lot of non-members at our conference. I mean A LOT: 43% of our annual conference attende ...

Your repeat attendees are wonderful — they love you and you love them.  But, that familiarity can creat ...

Trying to get the attention of the media can seem like a daunting task, especially when you have minimal to no ...

Basic as these tenets may seem, it is truly stunning to see how many organizations manage to lose sight of the ...

  It’s a delight to contribute several guest blog posts here on fundraising tips & tricks for assoc ...

  We are a 109-year-old organization and, while our members are not quite THAT old, they are aging and, a ...

In addition to the stresses Sarah talks about, the government shutdown caused some un-needed stress. Even if y ...

You have to get the word out about your event, and chances are you should have started your marketing campaign ...

Dear Betty, I’m at my wit’s end! I can’t tell you how often my members tell me they don’t know the dat ...