marketing

Social media concept
Your association is using Twitter wrong – and that’s okay

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at #60, there model isn’t something most associations could hope to replicate). Yet organizations generally spend much more time and money trying to…

By Justin Burniske | June 22, 2015
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Grow Your Association Management Career in 2015

With each new year, we reflect on as many of the last 365 days we can remember while simultaneously resolving to [insert unattainable New Year’s resolution here]. For me, 2014 was a big year with more resolutions checked off the list than I had anticipated.  Topping the list are wedding plans coming together, travel adventures from Costa Rica to Iceland and a healthy number of airline miles in between, the Fiancée finishing up her MSW…

By Adam Thocher | January 2, 2015
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fusionSpan Holiday Party

  Last Friday the fusionSpan team got together to celebrate the holidays. We shared great food, libations, and many laughs. Our talented party planner, Linh, prepared a wonderful spread, with the help of our baker, Jessica, and chef, Sheree. We had a blast playing holiday themed games such as Stocking Surprise, the Present Unwrapping Challenge and Mystery Christmas Sketch with some wonderful prizes. Our newest addition to the team, Justin, won a 64 GB waterproof…

By Sheree Santantonio | December 23, 2014
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My First Tech Conference

As I enter the large exhibit hall at the Gaylord National Resort and Conference Center, I’m immediately surrounded by hundreds of people, all here for one purpose – to see what’s “new” in the technology world. Wandering around the ASAE Technology Conference and Expo, one could stumble upon just about anything, from 3D printers to projector signs and even… a trailer?

By Jessica Sansaet | December 19, 2014
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Happy Holidays From Microstaff

The holidays are right around the corner and we wanted to take this time to say thank you to everyone who has contributed to our company’s growth. We have had some big and exciting changes this year with our new office space located in downtown Washington D.C., and new additions to our growing staff. We could have not done it without you, and we look forward to a bright and prosperous 2015!

By Sheree Santantonio | December 12, 2014 2 Comments
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Dear Betty: Something Different for the Holidays

Dear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and boxes of chocolates and cans of popcorn to my exhibitors and conference sponsors? Isn’t there something different I could do? Gentle Reader: I know exactly how you feel. Sometimes it seems like the sparks from the Independence Day fireworks have scarcely gone out before Rudolph and his friends make their first appearance. I’d like to introduce you to a…

By Dear Betty | November 20, 2014
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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

Check out Aaron Wolowiec’s recent blog post featuring “10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line.” Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you…

By Linh Hoang | July 7, 2014
Big-news
Why the Press Release?

Sure you’ve heard of it, but what exactly is a press release? What is its purpose and how do you write one? How do you go about distributing this document once it’s been written? These questions are all going to be answered over the course of my next few posts.  At the heart of the matter is what is a press release and why do we create one? According to Collins English Dictionary, a press…

By Alexi Turbow | February 27, 2014
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Smart Marketing for Associations on Valentine’s Day

Happy Valentines Day! Associations that represent greeting cards, flowers and chocolates are having a great day but you can get in on the action too! According to the Retail Advertising and Marketing Association, the average consumer spends $116.21 on Valentines Day and here’s what they’re spending it on: Gifts Most Often Given on Valentines Day (Allowing for multiple gifts given) Candy 47.5 % Flowers 34.3 % Cards 52.1 % Jewelry 17.3 % Dining / Eating Out…

By Linh Hoang | February 14, 2014
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How to make an infograph

First, what on earth is an infograph? Infographs (aka information graphics) are visual representations of information. You have probably encountered an infographic without realizing it. Examples include metro or mass transit maps, weather charts, site plans, and graphs. A good infograph will: 1. Show (large) amounts of data in a clear and concise way 2. Encourage the eye to compare different sets of data and the mind to think about the content rather than the design…

By Linh Hoang | February 7, 2014
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