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Non-Profit Tech Podcast: Business Intelligence Tools with Mike Fletcher
By Justin Burniske | August 15, 2016AssociationBIBusiness Intelligence

Mike Fletcher, Director of Information Technology, Endocrine Society Talking business intelligence (BI) tools with Mike Fletcher, the Director of Information Technology at the Endocrine Society. Mike recently went through the process of finding a BI tool, ultimately deciding on Power BI. We discuss why he wanted a BI tool, the process of picking a BI tool, some of... read more

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Leverage Einstein Prediction Builder For Your Association’s Next Membership Campaign
By Alan Luo | August 31, 2020AnalyticsAssociationBusiness Intelligence

Suppose you are reading this as the marketing manager for your association or organization. Every summer, a number of contacts in Salesforce’s Fonteva platform subscribe to premium memberships. As the marketing manager, you will want to try to understand these members by building dashboards, conducting studies and leveraging statistics. In fact, you might have already done this by... read more