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Go Small Businesses and Associations!
By Linh Hoang | June 27, 2014benefitsbig impactbranding

I recently read an article about the advantages of a large business. I wanted to take this chance to champion the small business/association. How do we turn these advantages for large businesses into advantages for our small staff associations? (more…)

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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice
By Linh Hoang | July 7, 2014brandingBrevityChannels

Check out Aaron Wolowiec’s recent blog post featuring “10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line.” Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively... read more